Conversion & analytics · Conversion rate optimization (CRO)

Guest checkout

We add guest checkout: the ability to buy without mandatory registration, by email/phone, with an offer to create an account after the purchase (optional). So you do not lose buyers for whom forced registration is a barrier. Honestly upfront: we remove a known barrier, which usually helps, but we do not guarantee a conversion increase; and it is a trade-off — you get some account data later or not at all.

Price
$2,400
Duration
usually 3–6 business days; depends on the platform

Guest checkout — overview

Guest checkout — price, timeline & scope

Guest checkout is an implementation project: we add a purchase path without mandatory account creation (a guest checks out by email/phone), if needed we offer to create an account AFTER checkout in one click (based on already-entered data), keeping correct order linkage. Honestly about the effect: forced registration is one of the known checkout barriers, and removing it usually helps reaching payment; but we do NOT guarantee a conversion increase and do not promise '+X%' — the outcome depends on audience, price, trust. Honestly about the trade-off, important: guest checkout means you get some account/marketing data later (after optional account creation) or not at all — a conscious trade of 'less barrier vs more data'; we decide together what matters more and how to gently offer an account after purchase. Honestly about the platform: on some CMS/builders guest checkout is limited or enabled differently — we work within the possible, honestly indicate. Honestly about the essence: this is removing the registration barrier, NOT comprehensive checkout optimization (634 — broader) and NOT a sales guarantee. An important boundary: this is guest checkout, not one-page checkout (separate), not payment expansion (separate) and not CRM/loyalty program. If you already have no mandatory registration, the service is not needed. Picture this: instead of 'to buy, register first' a person checks out at once, and an account comes later if they wish. The base price starts from 12,000 ₽ per project; it depends on the platform.

Problems we solve

  • Buyers are scared off by mandatory registration before purchase.
  • Some people abandon the order at the 'create an account' step.
  • There is no quick path to buy for new customers.
  • Registration for its own sake creates a barrier.

What's included in the Guest checkout service

  • Adding a purchase path without mandatory registration
  • Guest checkout by email/phone
  • Optional account creation after purchase (one click)
  • Correct order linkage to a contact
  • Balance 'less barrier vs needed data' (agreed)
  • Accounting for platform constraints
  • Checking correctness
  • Handover and review with you

What you get

  • You can buy without mandatory registration
  • Fewer losses at the 'create an account' step
  • An account is offered gently and after purchase
  • Removing a known barrier (growth — validated by a test)

How the work goes: steps

  • We clarify the current process, platform, needed data; agree on the balance
  • We add the guest path and an optional post-purchase account
  • We check order-linkage correctness, review with you

Why PDV Expert

  • Fixed price and timeline — no surprises on the invoice.
  • Report and recommendations in plain language — clear without a technical background.
  • In touch at every step and answering questions about the result.

FAQ

  • Does guest checkout guarantee a sales increase?

    No. Removing forced registration is a known barrier, and it usually helps reaching payment, but growth depends on audience, price and trust. The effect should be confirmed with a test; we do not promise '+X%'.

  • Won't I lose customer data without registration?

    It is a trade-off: you will get some account/marketing data later (if a person creates an account after purchase) or not at all. We gently offer an account after checkout and help find the balance 'less barrier vs more data'.

  • Is it possible on my platform?

    On some CMS/builders guest checkout is limited or enabled differently. We work within the possible and honestly indicate what is available. If you already have no mandatory registration, the service is not needed.

About the provider

The «Guest checkout» service is provided by PDV Expert — a team specialising in «Conversion & analytics». We work under contract and deliver a written report with recommendations.

Prepared by PDV Expert · updated