Payment options expansion

Payment options expansion is an implementation project: we analyze which methods your audience lacks, connect relevant ones via your payment provider (cards, instant payments, wallets, installments/BNPL, cash on delivery), set up correct display at checkout and test payment scenarios. Honestly about the effect: the absence of a needed payment method is a real barrier, and removing it helps some buyers reach payment; but we do NOT guarantee a sales increase and do not promise '+X%' — demand, price and trust matter more than the payment method. Honestly about 'more is not always better': it is worth adding RELEVANT methods, not all of them — exotic methods are barely used but add complexity; balance matters. Honestly about cost and requirements: each method means provider fees, integration, sometimes legal/technical requirements (e.g. for installments/BNPL — a contract with the service); the fees and connection at the provider are paid separately, we do the technical part. Honestly about the essence: this is connecting and setting up payment, NOT the payment provider itself and NOT a conversion guarantee. Honestly about data: which methods are needed is best determined by your audience's analytics/surveys, otherwise by practices (a hypothesis). An important boundary: this is payment expansion, not full checkout optimization (634 — broader), not guest checkout (separate) and not choosing/changing the provider itself (we can advise). If the needed methods already exist, the service is not needed. Picture this: instead of 'no instant payment — half leave' you add a familiar method and do not lose those ready to buy. The base price starts from 12,000 ₽ per project; it depends on the number of methods and the provider (fees — separate).

• Buyers leave due to the lack of a convenient payment method.
• There are no methods popular with your audience (e.g. instant payments).
• Payment methods display unclearly or with errors.
• You do not know which methods your customers really need.

• Analyzing the payment methods your audience needs
• Connecting relevant methods via your provider
• Cards, instant payments, wallets, installments/BNPL, on delivery (by choice)
• Correct display at checkout
• Testing payment scenarios
• Balance 'needed methods vs extra complexity'
• Handover and a short instruction
• Reviewing with you

• The buyer finds a familiar payment method
• Fewer losses due to 'no method of mine'
• Correct and clear payment at checkout
• Removing a specific barrier (growth — validated by a test)

• We clarify the audience and needed methods; check the provider's capabilities
• We connect relevant methods, set up display
• We test payment scenarios, hand over an instruction

• More payment methods — more sales?

  Not directly. Removing the 'no method of mine' barrier helps some buyers, but growth depends on demand, price and trust. And it is worth adding relevant methods, not all of them — exotic ones add complexity without benefit. The effect should be confirmed with a test.

• Are fees and connection included in the price?

  No. The payment provider's fees and connection there are paid separately, directly to the provider; some methods (installments/BNPL) require a separate contract with the service. We do the technical setup on the site.

• Will you connect any method?

  We connect what your payment provider supports. If the provider lacks the needed method, changing/adding a provider may be required — we can advise, but that is a separate task.