Conversational forms
We make conversational forms: instead of a usual questionnaire — one question at a time, like a chat, with a friendly tone. So filling feels simpler and livelier. Honestly upfront: the format does not suit everyone and everywhere — it may be nicer for some and slower/more intrusive for others; it is a hypothesis to validate with a test, not universally 'better'.
Conversational forms — overview
Conversational forms is an implementation project: we design a 'one question at a time' scenario in a chat-like interface, plan the tone and branching (questions depend on answers), saving, validation and correct data passing to your system. Honestly about the ambiguity, this is key: the conversational format can reduce the 'questionnaire' feeling and be nicer for part of the audience, BUT it is not universally better — for some it is slower (only one question visible), may annoy with novelty or hinder those who want to quickly scan the form; it suits matching/qualification more than a simple short lead. So the effect should be validated with an A/B test (regular form vs conversational) if traffic is enough. Honestly about the result: we make a convenient conversational form, but we do NOT guarantee a conversion increase — it depends on audience, task, offer. Honestly about accessibility: chat interfaces require careful accessibility implementation (keyboard, screen readers) — we do it correctly, but it is an important nuance. Honestly about the platform: on some ready builders/CRM the conversational format is limited or impossible — we work within the possible and honestly indicate what is available. Honestly about the essence: this is implementing a format, NOT a leads guarantee and NOT an AI chatbot (that is different — separate) and NOT comprehensive CRO. An important boundary: these are conversational forms, not multi-step (a different format — separate), not quiz funnels (lead to a match/offer — separate) and not regular form optimization. If you need a simple short lead, the conversational format is overkill — we say so honestly. Picture this: instead of a dry 10-field questionnaire a person answers friendly questions one by one — if this format suits you and is validated by a test. The base price starts from 15,000 ₽ per form; it depends on branching and integration.
Problems we solve
- A usual questionnaire feels dry and scares off.
- You want a livelier, friendlier filling format.
- You need qualification/matching via sequential questions.
- You are not sure the conversational format suits your audience.
What's included in the Conversational forms service
- Designing the conversational scenario (one question at a time)
- Tone, question branching by answers
- Saving, validation, data passing to your system
- Correct chat-interface accessibility
- Assessing format applicability to your task
- A recommendation and help with A/B (regular vs conversational)
- Checking correctness
- Handover and review with you
What you get
- Filling feels livelier and friendlier
- Branching by answers (for matching/qualification)
- A correct implementation with accessibility
- A hypothesis to validate: does the format suit you (a test)
How the work goes: steps
- We clarify the task and audience; assess whether the format is appropriate
- We design the dialog, branching, integration; implement
- We check correctness, help compare with a regular form via a test
Why PDV Expert
- Fixed price and timeline — no surprises on the invoice.
- Report and recommendations in plain language — clear without a technical background.
- In touch at every step and answering questions about the result.
FAQ
Does a conversational form convert better than a regular one?
Not universally. Nicer for some, slower/more intrusive for others; it suits matching/qualification more than a simple lead. It is a hypothesis — validated with an A/B test (regular vs conversational) if traffic is enough.
Does it guarantee more leads?
No. We make a convenient conversational form, but growth depends on audience and task and is not guaranteed. The effect should be confirmed with a test; we do not promise '+X%'.
Is it an AI chatbot?
No. A conversational form is a form in a 'question-answer' format, without AI; it follows a set scenario. An AI chatbot for support/dialog is a different service. For a simple short lead the conversational format is overkill.
About the provider
The «Conversational forms» service is provided by PDV Expert — a team specialising in «Conversion & analytics». We work under contract and deliver a written report with recommendations.