Checkout optimization
We optimize checkout: remove unnecessary steps and fields, clarify cost and shipping upfront, add convenient payment methods, guest checkout, clear errors and trust at the final step. So fewer people abandon the cart at payment. Honestly upfront: we reduce friction by best practices and your data, but we do not guarantee a sales increase — checkout is affected by price, shipping, trust and traffic, and the effect should be confirmed with a test.
Checkout optimization — overview
Checkout optimization is an implementation project: we audit the current checkout and drop-off points, reduce steps and fields, show the total cost, shipping and timelines upfront (no 'surprises' at the end), add guest checkout, convenient and familiar payment methods, autofill, clear validation and trust signals (security, guarantees, contacts) at the final step; fix mobile checkout. Honestly about the result, this is key: we reduce friction by proven practices and your data, which usually helps reaching payment, but we do NOT guarantee a sales increase and do not promise '+X%' — an abandoned cart is often caused by external reasons (high price/shipping, comparison, not ready to buy, no needed payment method) that checkout does not solve; the changes' effect should be confirmed with an A/B test if traffic is enough. Honestly about constraints: on ready platforms (CMS/builders, marketplaces) some steps/fields cannot be changed — we work within the possible and honestly indicate what is available. Honestly about data: priorities rely on cart/checkout analytics and recordings (where people abandon); without data — by practices (hypotheses). Honestly about the essence: this is reducing checkout friction, NOT a conversion guarantee and NOT comprehensive CRO/pricing/logistics. An important boundary: this is checkout optimization, not lead-form optimization (separate), not one-page/guest checkout as separate narrow tasks (adjacent services), not payment integration from scratch and not abandoned-cart work via mailings (separate). If the checkout is already simple, the benefit may be small — we say so honestly. Picture this: instead of 'expensive shipping suddenly pops up at payment and half leave' you show the cost upfront and simplify the steps. The base price starts from 25,000 ₽ per project; it depends on the platform and complexity.
Problems we solve
- The cart is abandoned exactly at the payment step.
- Shipping cost pops up at the end and scares off.
- Checkout requires registration and many steps.
- There are no convenient payment methods and clear errors.
What's included in the Checkout optimization service
- Checkout audit and drop-off points (by data, if any)
- Reducing steps and fields
- Transparent cost, shipping and timelines upfront
- Guest checkout and convenient payment methods
- Autofill, clear validation, trust signals at payment
- Mobile checkout
- A recommendation to validate the effect with an A/B test
- Handover and review with you
What you get
- Checkout is simpler and more transparent
- Fewer 'surprises' and abandoned carts at payment
- Convenient payment and guest checkout
- An improvement hypothesis to validate (confirmation — by a test)
How the work goes: steps
- We audit checkout and abandonment data; account for platform constraints
- We simplify steps, clarify cost, add payment and trust
- We check correctness, recommend A/B to confirm the effect
Why PDV Expert
- Fixed price and timeline — no surprises on the invoice.
- Report and recommendations in plain language — clear without a technical background.
- In touch at every step and answering questions about the result.
FAQ
Does checkout optimization guarantee a sales increase?
No. We reduce friction by practices and your data, which usually helps reaching payment, but sales are affected by price, shipping, trust and traffic. An abandoned cart is often about external reasons. The effect should be confirmed with A/B; we do not promise '+X%'.
What if I have a platform with constraints?
On ready CMS/builders and marketplaces some steps and fields cannot be changed. We work within the possible and honestly indicate what is available and what is not, without promising to rebuild the unrebuildable.
Will it fully solve cart abandonment?
No. Part of abandoned carts is comparison, unreadiness or price, which checkout does not solve. Reducing friction helps those who are ready reach payment; recovering abandoned carts via mailings/retargeting is separate work.
About the provider
The «Checkout optimization» service is provided by PDV Expert — a team specialising in «Conversion & analytics». We work under contract and deliver a written report with recommendations.