Heatmap analysis

Heatmap analysis is a one-off work (can be made regular): we connect a heatmap tool, collect click, scroll and movement/attention maps on key pages, analyze what users see and miss, where 'dead zones', false clicks (on non-clickable elements), scroll drop-offs are, and form hypotheses for tests and improvements. Honestly about the nature, this is key: heatmaps are a QUALITATIVE, visual signal, NOT statistical proof and NOT a cause: they show WHAT happens (aggregated behavior), but not why and not 'how much it affects conversion'; conclusions from them are hypotheses worth validating with tests (A/B). Honestly about data: maps depend on volume and representativeness — on low traffic the picture is random; different segments (mobile/desktop) behave differently and must be viewed separately. Honestly about the essence: this is analysis and hypotheses, NOT implementation and NOT growth — what to change and test is decided by you, the rework and tests are separate; the map itself improves nothing. Honestly about the platform and privacy: the heatmap tool (often paid) is billed directly, separately; behavior collection touches privacy — consent/a policy are needed (assessment — by a lawyer). An important boundary: this is heatmaps, not session recordings (separate, individual sessions), not funnel analytics (numbers — separate) and not CRO rework. If traffic is low, maps are uninformative — we say so honestly. Picture this: instead of 'it seems an important block goes unnoticed' you see on the map that users do not scroll to it — and form a hypothesis for a test. The base price starts from 12,000 ₽ per analysis; it depends on the number of pages and segments.

• You do not see what visitors notice and what they ignore.
• Important blocks and buttons may not reach the user's eye.
• There are false clicks and 'dead zones' but you do not know about them.
• You take improvement hypotheses from your head, not from behavior.

• Connecting a heatmap tool
• Collecting click, scroll and attention maps on key pages
• Separate analysis of segments (mobile/desktop)
• Identifying dead zones, false clicks, scroll drop-offs
• Hypotheses for tests and improvements
• Flagging limitations (volume, representativeness)
• A report with observations
• Reviewing results with you

• You see what is noticed and missed on the pages
• Dead zones and attention problems are clear
• Hypotheses to validate with tests (validation/growth — separately)
• A base for prioritizing improvements

• We clarify pages, goals, segments; connect the tool
• We collect maps, analyze behavior and problems
• We frame hypotheses and observations, review with you

• Will heatmaps raise conversion?

  No by themselves. They give visual hints and hypotheses, but what to change and test is decided by you, and the rework and tests are separate work. The map visualizes behavior but does not raise conversion.

• Can maps be trusted as proof?

  It is a qualitative signal, not statistical proof and not a cause. They show WHAT happens, but not 'how much it affects conversion' — conclusions are worth validating with A/B tests. On low traffic the picture is random.

• Is the heatmap tool included in the price?

  Often no: the heatmap service is paid and billed directly, separate from our analysis work. Plus data collection touches privacy — consent/a policy are needed, the legal assessment is given by a lawyer.