Funnel analysis
We analyze the funnel: we break the path to the goal into steps (visit → product → cart → checkout → payment, or visit → form → lead) and compute where and how many people drop off. So you see at which step you lose the most and where to invest effort. Honestly upfront: this is quantitative analysis — it shows WHERE you lose but not WHY; and by itself it does not raise conversion.
Funnel analysis — overview
Funnel analysis is a one-off work (can be made regular): based on your analytics we describe the key funnel, compute step-to-step transitions, each step's conversion and the overall one, highlight the steps with the biggest drop-off, compare segments (devices, sources) and form priorities — where the potential is greatest. Honestly about the nature, this is key: funnel analysis is QUANTITATIVE: it precisely shows WHERE and how much drops off, but does NOT explain WHY (it is correlation and fact, not a proven cause) — the cause is found with qualitative methods (session recordings, usability, surveys) and hypotheses are validated with tests (A/B). Honestly about data: accuracy depends on correct tagging and events — if analytics is set up incompletely or with duplicates, the funnel will lie (garbage in, garbage out); part of the work is data verification. Honestly about the essence: this is diagnostics and priorities, NOT fixing and NOT growth — fixing problem steps and validating solutions is separate; the analysis itself does not raise conversion. Honestly about context: not every drop-off is a problem (some people just compare/are not ready); it matters to look at steps where the loss is abnormally high. An important boundary: this is funnel analysis (diagnostics by numbers), not real-time funnel monitoring with alerts (a separate analytics/monitoring service), not session recordings (why — separate) and not CRO rework. If traffic and conversions are low, there will not be enough statistics for conclusions. Picture this: instead of 'few leads but unclear where we lose' you see that 60% drop off at the checkout step — and know where to dig. The base price starts from 15,000 ₽ per analysis; it depends on the funnel complexity and data state.
Problems we solve
- Few leads/sales but unclear at which step you lose.
- You do not see step-by-step conversion and the main drop-off.
- You do not compare the funnel by devices and sources.
- You spread improvement effort without priorities.
What's included in the Funnel analysis service
- Describing the key funnel and steps
- Verifying correctness of tagging and events
- Computing transitions and conversion by steps and overall
- Highlighting steps with the biggest/abnormal drop-off
- Comparing segments (devices, sources)
- Priorities: where the potential is greatest
- A report with conclusions (why — via qualitative methods)
- Reviewing results with you
What you get
- You see at which step and how much you lose
- Priorities for funnel growth points
- Comparison by segments
- A base for fixes and tests (why/fix/growth — separately)
How the work goes: steps
- We clarify the funnel, goals, segments; collect access to analytics
- We verify data, compute step conversion, look for drop-off
- We frame priorities and conclusions, review with you
Why PDV Expert
- Fixed price and timeline — no surprises on the invoice.
- Report and recommendations in plain language — clear without a technical background.
- In touch at every step and answering questions about the result.
FAQ
Will funnel analysis raise conversion?
No by itself. It shows where you lose and sets priorities, but fixing steps and validating solutions (A/B) is separate. The analysis itself does not raise conversion; it directs effort where the potential is greater.
Will you say why people drop off?
Funnel analysis shows WHERE and how much (correlation and fact), but not a proven cause. Why is found with qualitative methods (session recordings, usability, surveys) and hypotheses are validated with tests. These are different, complementary services.
Can the funnel numbers be trusted?
As far as analytics and events are set up correctly. With incomplete or duplicated tagging the funnel will be distorted (garbage in, garbage out). Part of the work is data verification; on low traffic conclusions are premature.
About the provider
The «Funnel analysis» service is provided by PDV Expert — a team specialising in «Conversion & analytics». We work under contract and deliver a written report with recommendations.