Conversion & analytics · Conversion rate optimization (CRO)

Quiz funnels

We create quiz funnels: an interactive selection survey that, through a few questions, engages the visitor and leads to a relevant recommendation, selection or request. To help them choose and gently get a contact. Honestly upfront: a quiz engages and qualifies, but we do not guarantee a conversion increase; and the recommendation at the end must be HONEST — genuinely fitting, not 'always the most expensive product'.

Price
$4,000
Duration
usually 1–2 weeks; depends on logic and branching

Quiz funnels — overview

Quiz funnels — price, timeline & scope

Quiz funnels is an implementation project: we design the quiz logic (questions, branching, options), write a scenario that genuinely helps choose, set up the result output (selection/recommendation/calculation) and a contact form, integrating requests into your system. Honestly about the main rule, this is key: the quiz result recommendation must be HONEST — based on the answers and genuinely fitting the user, NOT rigged to always lead to the most expensive/high-margin option; a quiz that pushes the same thing for any answers is manipulation, it gets exposed and kills trust. Honestly about value: the quiz must give the user value (help choose), not be just a contact trap — otherwise a high share will abandon at the form. Honestly about the result: quizzes engage and qualify leads, but we do NOT guarantee a conversion increase or lead quality and do not promise '+X%' — it depends on the topic, audience, offer; the effect and quiz length should be checked with a test (too long a quiz scares off). Honestly about data/privacy: collecting answers and contacts is user data (consent/policy — with a lawyer). Honestly about the essence: this is an interactive selection funnel, NOT a leads guarantee and NOT a calculator funnel (649 — separate) and not a chatbot. An important boundary: these are quiz funnels, not regular/multi-step forms (631/632 — separate), not lead magnets (650 — separate) and not AI recommender development. If your choice is simple, a quiz may be overkill. Picture this: instead of 'an immediate request that no one leaves' a visitor goes through a short useful selection and gets a relevant recommendation — an honest one. The base price starts from 20,000 ₽ per project; it depends on the logic and the number of questions.

Problems we solve

  • The visitor finds it hard to choose and leaves without a request.
  • A direct request form does not work — no one fills it.
  • There is no engaging, choice-helping format.
  • You want a quiz but without a manipulative 'always expensive' output.

What's included in the Quiz funnels service

  • Designing the quiz logic (questions, branching)
  • A scenario that genuinely helps choose
  • An honest result output (by answers, not 'always expensive')
  • A contact form and request integration into your system
  • A length balance (so as not to scare off)
  • Accounting for privacy/consent (assessment — by a lawyer)
  • A recommendation to check the effect and length with a test
  • Reviewing with you

What you get

  • The visitor finds it easier to choose via a useful selection
  • A relevant and honest recommendation at the end
  • Gentle collection of qualified requests
  • A hypothesis to validate: does it help you (a test)

How the work goes: steps

  • We clarify the selection topic, options, output logic; design the quiz
  • We implement honest output and request integration
  • We check the scenario, recommend a length/effect test, review with you

Why PDV Expert

  • Fixed price and timeline — no surprises on the invoice.
  • Report and recommendations in plain language — clear without a technical background.
  • In touch at every step and answering questions about the result.

FAQ

  • Does a quiz guarantee more requests?

    No. Quizzes engage and qualify, but growth and lead quality depend on the topic, audience and offer. Too long a quiz scares off. The effect and length should be checked with a test; we do not promise '+X%'.

  • Can you set the output to always the most expensive product?

    No, that is against honesty. The recommendation must match the answers and genuinely fit the user. A quiz that leads to one expensive option for any answers is manipulation: it gets exposed and kills trust. We make honest output.

  • How is it different from a form and a calculator?

    A form just collects data; a quiz helps CHOOSE via questions and gives a recommendation; a calculator funnel (separate) computes an estimate from inputs. We advise what is more appropriate for your task.

About the provider

The «Quiz funnels» service is provided by PDV Expert — a team specialising in «Conversion & analytics». We work under contract and deliver a written report with recommendations.

Prepared by PDV Expert · updated