Currency localization

Currency localization is the display of prices in the currency familiar to the visitor (by country/language): we connect a rate source (a live rate feed or rates you fix), set up conversion, rounding and display format (symbol, digits), and the currency selection logic. Honestly about the key difference, this matters: DISPLAYING a price in the local currency and CHARGING in it are different things. You can almost always show €/$, but the currency the money is actually charged in depends on your payment provider: if it does not support multi-currency, the customer pays in the base currency, and their bank adds its own conversion and fee. This must be honestly shown to the user so there is no surprise at payment. Honestly about rates: for up-to-date conversion you need a rate source (a feed) — it has its own cost/limits and must be maintained; or you fix rates manually (simpler, but they become outdated). Honestly about money and law: a price in a currency is about clarity, while taxes (VAT per country), accounting and legal nuances of the price are a separate area (an accountant/lawyer). Honestly about the effect: a clear currency reduces friction, but we do NOT guarantee sales growth by itself. Honestly about access: access to the site and an understanding of the payment scheme are needed. An important boundary: this is currency; a strategy of DIFFERENT prices by country (PPP) is a separate service (782), number formats are 784. Picture this: instead of 'a price in a foreign currency, the customer counts in their head and leaves' — the amount right away in a familiar currency, with an honest note about the payment currency. The base price starts from 12,000 ₽ (depends on the scheme and number of currencies).

• The price is shown in a foreign currency — the customer counts in their head and leaves.
• No conversion for the visitor's country.
• The customer does not understand which currency the money is actually charged in.
• Rates are outdated or conversion is set up wrong.

• Connecting a rate source (a feed or fixed rates)
• Conversion, rounding and currency display format
• Currency selection logic by country/language
• An honest note about the actual charging currency
• Accounting for payment provider limits (multi-currency)
• Indicating boundaries (display ≠ charging; taxes — separate)
• Verification on real scenarios
• Handover and review with you

• Prices are shown in the visitor's familiar currency
• The customer understands the amount without converting in their head
• The actual payment currency is honestly explained
• Less friction at the price (sales growth — not guaranteed)

• We study the payment scheme and the needed currencies; collect access
• We set up the rate source, conversion, format and currency selection
• We add the charging-currency note, verify, review with you

• Will the customer pay in the displayed currency?

  Not necessarily — and this is important to show honestly. You can almost always display a price in the local currency, but the actual charging currency is determined by your payment provider. If it does not support multi-currency, the charge is in the base currency, and the customer's bank adds its own conversion and fee. We honestly explain this to the user so there is no surprise at payment.

• Will the rates be up to date by themselves?

  Only if you connect a rate source (a feed) — it has its own cost and limits and must be maintained. The alternative is to fix rates manually: simpler and free, but they become outdated and must be updated periodically. We will honestly pick an option for your scale and budget.

• Does this solve the tax question in other countries?

  No. Currency localization is about price clarity, while taxes (VAT per country), accounting and legal nuances are a separate area of responsibility (an accountant/lawyer). We do the technical display and conversion but do not replace the tax/legal part.