DSP setup

DSP setup is the configuration of a programmatic ad-buying platform (Demand-Side Platform): creating/setting up the account, connecting inventory sources/SSPs, setting up audiences and segments, targeting, frequency, brand safety and white/black lists, anti-fraud and viewability filters, tracking/pixels, campaign structure and reporting. The work: task audit, choosing/setting up the DSP, integrations, traffic quality policies, a test launch, handover/training. Honestly about 'setup ≠ result', this is key: DSP setup is the technical preparation of a tool, the foundation for display campaigns. The setup itself does not bring sales/leads — the result depends on the strategy, creatives, budget, offer and campaign management. 'We will set up the DSP and sales will come' = a lie. Honestly about 'fraud/viewability/brand safety', this is critical for programmatic: without anti-fraud, viewability filters and brand safety the budget goes to bots, to invisible impressions and undesirable sites. We honestly set up traffic quality control — it is half the value of the setup. Honestly about 'display ≠ direct sales': programmatic display/video is reach/awareness/retargeting (see 453); direct sales are weaker than with performance channels. Honestly about 'a budget and inventory are needed': a DSP requires a tangible budget and access to quality inventory; on a small budget effectiveness is limited. Honestly about 'depends on management': a set up DSP without optimization/management degrades. Honestly about transparency: the setup cost, the ad budget and the DSP commission are different items; we disclose them. Honestly about the effect: it sets up the DSP (account, audiences, targeting, brand safety, anti-fraud, tracking) as a foundation for programmatic, but it is not a guarantee of sales/ROI; the result depends on the strategy/creatives/budget/management; fraud control is mandatory. Honestly about access: a budget, goals, DSP/tracking access, creatives are needed. An important boundary: this is DSP setup; programmatic display management — 453; audience setup — 459; pixel/CAPI — 460. The base price starts from 30,000 ₽ for setup (the ad budget and DSP commission are separate).

• You need to set up a DSP for programmatic but the integrations, audiences, quality control are unclear.
• A misconception that the DSP setup itself will bring sales/leads.
• Without anti-fraud/viewability/brand safety the budget goes to bots and invisible impressions.
• Launching on a small budget/without management — limited effectiveness, degradation.

• Task audit and choosing/setting up the DSP for the goals/budget
• Connecting inventory/SSPs, setting up audiences, segments, targeting, frequency
• Brand safety, white/black lists, anti-fraud and viewability filters
• Tracking/pixels, campaign structure, reporting; a test launch; handover/training
• An honest assessment: is a DSP justified for your budget/task (vs simpler channels)
• Honest boundaries (setup ≠ result/sales; fraud control mandatory; display ≠ direct sales; a budget/inventory are needed; depends on management; a transparent cost structure)
• Documentation and handover
• Review with you

• A set up DSP with audiences, targeting, brand safety and fraud control
• A ready foundation for programmatic campaigns with a transparent cost structure
• An honest assessment: what the setup gives and what depends on the strategy/creatives/budget/management
• Honest boundaries (setup ≠ sales; a budget/inventory are needed; fraud control mandatory)

• We audit the task, choose/set up the DSP, connect inventory
• We set up audiences/targeting/brand safety/anti-fraud/tracking, a test launch
• We honestly set boundaries (setup ≠ result, a budget/management are needed; cost items separate) and hand over

• Will you set up the DSP — and sales will come?

  No, honestly: DSP setup is the technical configuration of a tool, the foundation. The setup itself does not bring sales/leads — the result depends on the strategy, creatives, budget, offer and campaign management. 'We will set up the DSP and sales will come' is a deception. We will honestly make a quality foundation and say that the strategy and management decide what follows.

• Why spend on anti-fraud and viewability?

  It is critical, honestly: in programmatic without anti-fraud, viewability filters and brand safety a significant part of the budget goes to bots, invisible impressions and undesirable sites. Traffic quality control is half the value of the setup. We honestly set it up; without it the DSP will 'drain' the budget.

• Will a DSP suit a small budget?

  Often no, honestly: a DSP requires a tangible budget and access to quality inventory; on a small budget effectiveness is limited, and a set up DSP without management/optimization degrades. We will honestly assess whether a DSP is justified for your budget and will propose simpler channels if that would be more effective.