Email templates (responsive + dark mode + AMP)

Email templates are technically assembled HTML email templates: responsive layout for mobile/desktop, correct display in dark mode, AMP interactivity if needed, testing in major mail clients. The goal is for an email to look correct and neat for the recipient regardless of device/client. The work: analyzing the campaign tasks and brand style, building a robust template, testing rendering. Honestly about 'a technical foundation, not a metrics guarantee': a quality template ensures the correct professional look of an email, which matters, but opens, clicks and sales depend on the subject, content, list quality, offer, segmentation and deliverability — not on the template itself. A template is form, not a campaign-metrics lever. We honestly do not promise opens/conversion from the template. Honestly about 'the capriciousness of email markup', this matters: mail clients (Gmail, Outlook, Apple Mail, etc.) render HTML differently and with limitations — there is no perfectly identical look across all clients, we ensure correctness within real capabilities. Honestly about AMP: AMP for Email is supported limitedly (not all clients, sender registration with providers is needed) — we do AMP where it will actually work, with a fallback to regular HTML; 'AMP everywhere' cannot be promised. Honestly about dark mode: dark theme in email renders differently (clients invert colors in their own way) — we make the template resilient to dark mode, but absolute identity cannot be guaranteed. Honestly about deliverability: a template affects the look, but deliverability (landing in 'Inbox') depends on technical setup (SPF/DKIM/DMARC, reputation) and content — that is separate. Honestly about the effect: it gives a robust responsive email template with dark mode support and (where applicable) AMP, displaying correctly in major clients, but it is a technical foundation, not a guarantee of opens/clicks/sales (depends on content/list/offer/deliverability); email markup is capricious, AMP/dark mode have limitations. Honestly about access: campaign tasks and brand style are needed. An important boundary: this is email templates (markup); email copywriting (content) — 316; deliverability setup — separate. The base price starts from 10,000 ₽ (depends on complexity and AMP).

• Emails 'break' across clients/on mobile, look bad in dark mode.
• A misconception that a template by itself will ensure opens/clicks/sales (it is a technical foundation).
• An expectation of an identical look across all mail clients or 'AMP everywhere' (unrealistic).
• Confusing a template (look) and deliverability (landing in the Inbox — a separate task).

• Analyzing the campaign tasks and brand style
• Responsive HTML template layout for mobile/desktop
• Dark mode support (resilience to color inversion in clients)
• AMP elements where actually supported, with a fallback to HTML
• Testing rendering in major mail clients
• Honest boundaries (a template is a technical foundation, NOT a guarantee of opens/clicks/sales; email markup is capricious, AMP/dark mode are limited; deliverability — separate)
• Documentation and handover
• Review with you

• A robust responsive email template with dark mode and (where applicable) AMP
• Correct email display in major clients and on mobile
• An honest assessment: what the template solves (look) and what depends on content/list/deliverability
• Honest boundaries (not a metrics guarantee; client/AMP/dark mode limitations)

• We analyze the campaign tasks and brand style
• We build a robust responsive template with dark mode/AMP and test rendering
• We honestly set boundaries (technical foundation, not a guarantee; client limitations) and hand over to you

• Will an email template ensure campaign opens and sales?

  No, honestly: a quality template ensures the correct professional look of an email, but opens, clicks and sales depend on the subject, content, list quality, offer, segmentation and deliverability — not on the template itself. A template is a technical foundation/form, not a campaign-metrics lever. We make robust markup but do not promise metrics from the template.

• Will the email look identical across all mail clients?

  Perfectly identical — no, honestly: Gmail, Outlook, Apple Mail, etc. render HTML differently and with limitations. We ensure a correct neat look within the clients' real capabilities and test in the major ones, but there is no absolute identity across all clients in email — it is a feature of email markup.

• Will you make an AMP email with interactivity everywhere?

  Not everywhere, honestly: AMP for Email is supported limitedly (not all clients, sender registration with providers is needed). We do AMP where it will actually work, with a mandatory fallback to regular HTML for other clients. 'AMP everywhere' cannot be promised — we are honest about its limitations. Similarly, dark mode renders differently.