End-to-end analytics
We connect ads, leads, calls and CRM deals into one end-to-end picture: you see which channel and campaign actually bring money, not just clicks. Honestly — accuracy depends on data discipline (UTM, call tracking, CRM), and attribution is still approximate.
End-to-end analytics — overview
End-to-end analytics is a system that links the whole chain: ad spend → click → lead/call → CRM deal → revenue. The goal is to count not clicks and leads but real return (ROI/ROMI) per channel, campaign and sometimes keyword, including online and offline sales. We implement it on ready platforms (Roistat, Calltouch, Yandex Metrica + CRM, and others): we tag ads (UTM), connect call tracking for calls, link forms and leads with the CRM, set up passing deal statuses and amounts, and build return reports. Honestly about the main point: end-to-end analytics is only as accurate as your data is clean. If deals in the CRM are not moved to a final status, managers do not record the source, and ads have no UTM, the system will show a distorted picture (garbage in — garbage out). So the result depends not only on our setup but on your team’s discipline — we set it up and train, but keeping the data going is on you. And even with perfect tagging, attribution stays approximate: last click is not the whole truth, multi-channel paths, offline and cross-device are seen only partly — no one promises exact ROI "to the kopeck". Some interactions are also lost for technical reasons — ad-blockers, cookie banners and cookie rejection, browser limits (ITP); no one has absolute data completeness, and it is not only about clean CRM. The platform is a subscription (Roistat/Calltouch etc.), its tariff depends on volume and features and is your ongoing cost; our price is for the implementation and setup. When you exceed the tariff limits, report detail and completeness may drop (sampling). For activity in the RF the focus is on platforms like Roistat/Calltouch — foreign tools may have availability limits; we will pick for your jurisdiction honestly. Call tracking and call recording are personal data and a recorded call: a notice and consent are required (152-FZ), and the legal side is on you. Boundary: end-to-end analytics is about return across the whole funnel and is needed when you have several paid channels and a CRM with sales; if you have one channel, no CRM or few leads, it is excessive — start with ordinary web analytics (see "Analytics integrations"); we will honestly say so. Picture this: in a click report two campaigns look the same, but in end-to-end you see that one brings deals at twice the cost of its return — and you move the budget. The base price starts from 45,000 ₽; it depends on the number of channels, the platform, the CRM and call tracking.
Problems we solve
- You see clicks and leads, but not which channel brings real money.
- You allocate budget by gut feeling — it is unclear what pays off.
- Calls and offline sales are not linked to the ad that brought them.
- Ad, lead and deal data live in different places and do not match.
What's included in the End-to-end analytics service
- Implementing an end-to-end analytics platform (Roistat / Calltouch / Metrica+CRM)
- Ad tagging (UTM) and collecting spend per campaign
- Call tracking: linking calls to the source
- Linking forms and leads with the CRM, passing deal statuses and amounts
- Return reports (ROI/ROMI) per channel and campaign
- A data-correctness check and training the team in discipline
- Highlighting consent requirements for call recording (152-FZ)
- An honest assessment of whether you need end-to-end analytics at your stage
What you get
- You see real return per channel and campaign, not just clicks
- Calls and offline sales are linked to the source (within attribution accuracy)
- You allocate budget by return data, not by gut feeling
- It is clear where the tech ends and CRM discipline, consent and your decisions begin
How the work goes: steps
- We clarify the channels, CRM, whether call tracking is needed and which platform fits
- We tag ads, connect call tracking and the CRM link
- We verify data consistency, set up reports and train the team
Why PDV Expert
- Fixed price and timeline — no surprises on the invoice.
- Report and recommendations in plain language — clear without a technical background.
- In touch at every step and answering questions about the result.
FAQ
Will it show exact ROI for each ad ruble?
Close, but not perfect. Attribution is always approximate: last click is not the whole truth, multi-channel paths, offline and cross-device are seen only partly. Plus accuracy depends on the cleanliness of your CRM data and tagging. We give the most honest return picture, but no one promises ROI "to the kopeck".
How much does it cost per month?
The platform itself (Roistat, Calltouch, etc.) is a subscription, its tariff depends on volume and features and is your ongoing cost. Call tracking with swap numbers is also paid. Our price is for the implementation and setup. We will tell you the exact amounts for the chosen platform and number of channels.
Do I need a CRM for this?
Yes, almost always: end-to-end analytics links ads to deals, and deals live in the CRM. Without a CRM with deals moved to a final status, the picture will not come together. We set up the link and train the team, but keeping the data disciplined is on your side, otherwise the reports will be distorted.
About the provider
The «End-to-end analytics» service is provided by PDV Expert — a team specialising in «Website creation and improvement». We work under contract and deliver a written report with recommendations.