Exit-intent implementation
Exit-intent implementation shows an offer the moment a visitor is about to leave: as they move the cursor toward closing the tab, a window with a discount or bonus appears. It is a last chance to retain someone leaving — not a replacement for a full pop-up system.
Exit-intent implementation — overview
Exit-intent implementation is a pop-up window that fires exactly at the moment of leaving: when a visitor moves the cursor toward the tab’s close button or the “back” button. We show a targeted offer: a discount on the first order, a useful material for an email, a reminder about an abandoned cart. This is a narrow, focused service — a single “leaving” trigger. If you need windows on various events (time, scroll, click), that is a full pop-up system (see the “Pop-up system implementation” service), and exit-intent is already included in it as one of the scenarios — then you do not need it separately. People take this service when they want exactly a “last chance” on leaving, without the rest of the system: cheaper and faster. That is also why the price is lower than the full pop-up system — one scenario is implemented, not a set of events. Honestly about mobile: there is no cursor there, so exit-intent works by heuristics (a fast scroll up, the “back” button), and on some devices (tabs inside apps, non-standard browsers) it may not fire at all — the effect is lower than on desktop. And it is not magic: only some of those leaving stay, and the offer must be worthwhile. Picture this: a visitor moves the cursor to close the tab — “Wait, 10% off for an email” appears, and some stay. The base price starts from 8,000 ₽; it depends on the offer and integrations.
Problems we solve
- Paid ad traffic leaves without a trace — the money for the click is spent, but there is no contact.
- Abandoned carts and viewed products disappear — there is no last reminder on the way out.
- A visitor is already about to leave — ordinary time/scroll windows miss that moment.
- You want a “last chance” exactly on leaving, but building the whole pop-up system is expensive and unnecessary.
What's included in the Exit-intent implementation service
- An exit-intent window strictly on the leaving trigger (cursor to close, the “back” button)
- A retention offer: a discount, a bonus for an email, an abandoned-cart reminder
- Heuristics for mobile (scroll up, “back”) — with an honest caveat about precision
- Shown once, “do not show again”, a tidy closing
- Contact capture to email, CRM or Telegram; integration with a newsletter service
- A/B testing of the exit offer — which retains better (optional)
- Personal data processing under the law, subscription consent (opt-in)
What you get
- Some of those leaving may stay or leave a contact — the exact percentage depends on the offer and audience
- Abandoned carts and interest get a last reminder on the way out
- Ad ROI is higher — you collect contacts from already-paid but leaving traffic
- You can see which offer retains better — and strengthen it
How the work goes: steps
- You leave a request and describe the offer for those leaving
- We set up the leaving trigger, the window and contact capture (with an honest mobile assessment)
- We connect integrations, test and launch
Why PDV Expert
- Fixed price and timeline — no surprises on the invoice.
- Report and recommendations in plain language — clear without a technical background.
- In touch at every step and answering questions about the result.
FAQ
How is exit-intent different from a pop-up system, and do I need both?
A full pop-up system (see the “Pop-up system implementation” service) shows windows on various events — time, scroll, click — and exit-intent is already included in it as one of the scenarios. This service is only the “leaving” trigger, focused and cheaper. You do not need both: if you already have a pop-up system, exit-intent is simply turned on in it; the separate service is taken when you want only a “last chance” on leaving, without the rest of the system.
Does exit-intent work on phones?
On desktop, precisely — we catch the cursor moving to close. On mobile there is no cursor, so we use heuristics (a fast scroll up, the “back” button), and on some devices (tabs in apps, non-standard browsers) the window may not fire at all. So on mostly mobile traffic the effect is lower — we will assess honestly before implementation.
How many of those leaving can actually be brought back?
It depends on the offer, the price and the audience — exit-intent brings back some, not all, and on mobile the chance is lower. A strong offer (a real discount, a useful material) works better than a weak one. We do not promise miracle numbers, but it is a cheap way to collect contacts from traffic that would otherwise be gone for good.
About the provider
The «Exit-intent implementation» service is provided by PDV Expert — a team specialising in «Website creation and improvement». We work under contract and deliver a written report with recommendations.