Express checkout (Apple Pay, Google Pay)

Express checkout is the connection of one-tap pay buttons: Apple Pay, Google Pay, as well as the express buttons of payment services (for example, ЮKassa, Stripe). The buyer pays with the card saved on their phone using a fingerprint or Face ID, without manually entering the card and a long delivery form. We set up the buttons on the product page, in the cart and at checkout, the order passing and linking to your system. The point is fewer abandoned carts: the shorter the path to payment, the more people reach the end, especially on a phone. Importantly and honestly: this is an add-on on top of your existing payment provider, not a separate processor. The money goes through your own payment provider at its rates, there is no separate hidden fee for the express button, but the button does not replace your contract with the bank either. There is one condition: your payment provider must support Apple Pay and Google Pay — some older bank contracts do not have them. If that is the case, we will advise what to enable or which provider to move to, and we check this at the start so there are no surprises. Technically you need HTTPS and domain verification (for Apple Pay — a special file on the site), without which the buttons simply will not turn on. Also honestly about coverage: Apple Pay is shown mostly on Apple devices and in Safari, Google Pay — on Android and in Chrome; on some devices the buttons will not appear, and that is normal — ordinary payment stays there. A conversion increase usually happens, but it is not guaranteed and depends on the share of mobile traffic: if almost all your traffic is from desktop or there are few orders, the effect will be modest, and we will honestly say so. Picture this: a buyer on a phone sees the Apple Pay button, touches their finger — and the order is paid in a couple of seconds, without filling in the card and address. The base price starts from 30,000 ₽ for the connection; it depends on the number of buttons, your payment provider and the platform.

• A long payment and delivery form scares people off — the cart is abandoned halfway.
• Especially on a phone: entering the card and address by hand is inconvenient.
• Competitors offer one-tap payment, and you only have the ordinary form.
• You do not know how to connect Apple Pay / Google Pay and what is needed for it.

• Connecting Apple Pay and Google Pay
• Express pay buttons of your payment service
• Buttons on the product page, in the cart and at checkout
• Domain verification and setting up the HTTPS requirements
• Passing the order and linking the payment to your system
• Filling in delivery data from the wallet (where supported)
• Checking how the buttons display on different devices
• Documentation and (by agreement) support

• A shorter path to payment — fewer abandoned carts
• One-tap payment from a phone via Face ID or fingerprint
• The buttons work on top of your payment provider — without a new processor
• It is clear on which devices and what effect to expect

• We look at your payment provider, its Apple/Google Pay support, the platform and the share of mobile traffic
• We connect the buttons, verify the domain, set up order passing
• We test on different devices, launch and support the start

• Will express payment raise conversion?

  Usually yes — a short path to payment reduces the number of abandoned carts, especially on a phone. But growth cannot be guaranteed: the effect depends on the share of mobile traffic and the number of orders. If almost all your traffic is from desktop, the gain will be modest — we will calculate and honestly say whether it is worth it.

• Is it a separate fee or a new processor?

  No. Apple Pay and Google Pay are an add-on on top of your existing payment provider: the money goes through your own provider at its rates, there is no separate hidden fee for the express button. We connect the buttons and the order passing, while the contract with the bank or payment provider stays yours. One condition: your payment provider must support these buttons — if your contract does not have them, we will advise what to enable or which provider to move to.

• Will the buttons show to every buyer?

  No, and that is normal. Apple Pay is visible mostly on Apple devices and in Safari, Google Pay — on Android and in Chrome. On the rest, ordinary payment stays. You need HTTPS and domain verification — without it the buttons will not turn on, and we will set that up.