Gift cards implementation

Gift cards implementation is a system of gift cards and certificates: a client buys a card for an amount, the recipient enters the code at checkout and pays for the order with it — fully or partially, with the remainder on the balance for future purchases. We make a branded card design, code delivery (email, print), balance and a deduction history, an expiry date (where allowed), code protection. Legally and financially it is not the same as a discount: a gift card is prepaid value, essentially a means of payment, with different accounting and taxes and often with regulation of expiry and unredeemed balances. Unlike promo codes (see the “Promo codes system implementation” service), which give a discount from your margin and are not money, a card is real funds the client has already paid; so the requirements for it are stricter: precise balance tracking (without losses and double spending) and protection from code theft. Critically honestly about money and accounting: a sold card is your liability, and the prepayment is recorded as deferred revenue until redemption, not as instant profit; unredeemed balances, expiry rules and unclaimed-property laws are on you and your accountant or lawyer; we do the technical part, not financial-legal consulting. And also honestly: the system keeps precise tracking and an operation history, but does not eliminate the human factor — errors in manual issuing, code handover or admin operations remain on your side; we provide tools for blocking, audit and history recovery. Picture this: a client gives a 3,000 ₽ certificate — the recipient pays for a 2,000 ₽ order with it, and 1,000 ₽ stays on the balance for the next purchase. The base price starts from 25,000 ₽; it depends on the platform, the design and the balance logic.

• There are no gift cards — you miss the gifting demand and prepaid revenue.
• You make certificates manually (paper, one-off codes) — confusion, losses, double spending.
• You cannot pay for an order partially with a card — the remainder is burned, the client is unhappy.
• Codes are not protected — a risk of theft and guessing someone else’s balance.

• Buying a gift card for an amount, a branded design
• Code delivery: email to the recipient, print, scheduled sending for a date
• Redeeming the code at checkout: full and partial payment, the remainder on the balance
• Precise balance tracking and a deduction history (without losses and double spending)
• An expiry date and rules (where allowed), protection of codes from theft and guessing
• An admin panel: issuing, blocking, reissuing, adjusting cards, operation audit
• Passing data for accounting (deferred revenue, balances, redemptions)
• A recommendation to check with an accountant or lawyer about obligations and expiry

• A new revenue line — you receive prepayment (recorded as a liability until redemption, not instant profit)
• Gifting demand is covered — a reason to buy and bring a new client
• The balance is counted precisely — partial payment, the remainder, without losses
• Codes are protected — less risk of theft and guessing

• You leave a request, describe the platform, the face values and the delivery
• We set up issuing, balance, redemption, protection, design
• We test the payment scenarios, hand it over; we recommend checking the accounting with an accountant

• How is a gift card different from a promo code?

  Legally and financially they are different things. A promo code (see the “Promo codes system implementation” service) is a discount from your margin, not money and not an obligation. A gift card is prepaid value (essentially a means of payment): real client money, a balance to pay with, different accounting and taxes, often expiry regulation. So the card is stricter: precise money tracking, protection from theft and accounting as a liability.

• Is it complex from the accounting and legal side?

  Yes, and we honestly warn about it. A sold card is your obligation: the prepayment is recorded as deferred revenue until redemption, not as instant profit. Refunds, unredeemed balances, expiry dates and unclaimed-property laws are regulated (in some countries cards cannot be redeemed by expiry). We export data for accounting (balances, redemptions, expiries), while your accountant or lawyer confirms the tax-accounting side.

• What if a code is stolen or an employee makes a mistake?

  There is a risk — it is money. We make codes resistant to guessing, with blocking, reissuing, binding to the purchase and an operation history, to see and dispute suspicious activity. But honestly: the system does not eliminate the human factor — errors in manual issuing or in the admin panel are on your side; we provide audit and history recovery, while you set the admin access rules yourself. There is no absolute protection, but we remove the main risks of theft and double use.