Google Analytics 4 setup

Google Analytics 4 setup is a one-off implementation project: we create/verify the property and data streams, build the GA4 event model (it is fundamentally different from the old Universal Analytics — everything is based on events, not the old pageviews/sessions), tag key events and mark conversions, set up custom dimensions and metrics, e-commerce, internal-traffic filters, and if needed a Google Ads link and free raw-data export to BigQuery. Honestly about requirements: access to the site/code or GTM and to Google accounts is needed. Honestly about accuracy: GA4 shows what is tagged — incomplete or duplicated events give wrong numbers (garbage in, garbage out); we verify the tagging. Honestly about GA4 specifics: at high volumes the standard reports may apply sampling (approximate data) and privacy thresholds — for accuracy BigQuery is used; GA4 and ad-account numbers diverge due to different attribution models and windows — this is normal, there is no 'single truth'. Honestly about the essence: this is collection setup, NOT analysis and NOT metric growth — GA4 shows behavior, conclusions and decisions are yours or your analyst's; the install itself does not raise conversion. Honestly about maintenance: when the site changes the tagging breaks, upkeep is needed. Honestly about privacy: GA4 collects data and sends it to Google; consent/Consent Mode and a policy are needed, the legal assessment (GDPR/152-FZ) is given by your lawyer, we do not guarantee compliance. Platform: standard GA4 is free (with limits and sampling); GA4 360 is paid, billed directly by Google, separate from our work. An important boundary: this is GA4 setup, not end-to-end analytics, not analysis and not optimization. If a simple counter suffices, a full GA4 with BigQuery may be redundant. Picture this: instead of 'GA4 is on but conversions are not tagged and we don't trust the reports' you get clean event analytics with correct conversions. The base price starts from 15,000 ₽ per project; it depends on the number of events and integrations.

• GA4 is installed but the event model and conversions are not tagged.
• After migrating from Universal Analytics the reports are different and unclear.
• GA4 numbers diverge from ad accounts and you do not know why.
• Internal traffic and duplicates distort the data.

• Creating/verifying the property and data streams
• GA4 event model and conversion marking
• Custom dimensions and metrics
• E-commerce if needed
• Google Ads link (on request)
• BigQuery export for accurate/raw data (on request)
• Internal-traffic filters, tagging verification
• Handover of access and a short instruction

• Trustworthy event analytics with conversions
• You understand what is counted and why it diverges from accounts
• Clean data without duplicates and internal traffic
• A base for analysis and attribution (analysis — separately)

• We clarify conversions, events, needed integrations; collect access to the site/GTM/Google
• We set up streams, events, conversions, export and links
• We verify on real actions, hand over access and an instruction

• Will GA4 raise conversion and sales?

  No. GA4 measures behavior, but by itself it does not raise the metrics. It gives trustworthy data for decisions; growth is separate work (ads, SEO, optimization), not a consequence of the install.

• Why does GA4 diverge from the ad account?

  Different attribution models, conversion windows and counting methods; plus the standard GA4 reports may apply sampling. There is no single 'correct' number — we agree on a methodology and use BigQuery for accuracy when needed.

• Does this make the site legally compliant?

  No. We set up collection and Consent Mode technically per your requirements, but the legal assessment (GDPR/152-FZ, consent, policy) is given by your lawyer. We do not guarantee compliance.