E-commerce on headless architecture

Headless e-commerce is an online store where the storefront is separated from the commerce engine. The catalog, cart, checkout and payments live in a headless platform (for example Medusa, Saleor or a headless setup) and work via API, while the buyer sees a separate fast storefront. Roughly, the storefront and the “warehouse with a checkout” work separately, like two buildings with a high-speed link between them: the storefront can be made as fast and unusual as you like without touching the order logic. From one engine you can sell across several channels at once — the site, a mobile app, marketplaces: products and stock are kept in one place. Unlike a regular store on an off-the-shelf platform (see the “Online store from scratch” service), headless pays off when speed with thousands of products, peak loads or selling across several channels matter. For a small store it is overkill. The base price starts from 300,000 ₽; the final cost is usually higher and depends on the catalog size, number of channels and integrations.

• With thousands of products and during sales spikes, a store on an off-the-shelf platform slows down — buyers abandon the cart.
• You need to sell in several places — the site, an app, marketplaces — but products and stock are kept in different systems.
• A standard storefront template does not allow the UX you need — customization hits the platform’s limits.
• Storefront speed directly affects conversion, and a heavy monolith cannot keep up.

• Headless commerce platform: catalog, cart, orders, payments, discounts via API
• A separate fast storefront (Next.js or React) with static generation of product pages and CDN
• Catalog and filters for a large assortment: categories, variants, search, stock
• Checkout and payment: payment systems, delivery, order statuses
• Omnichannel: one engine for the site, an app and marketplaces
• Integrations: 1C, warehouse or ERP, delivery services, CRM, sales analytics
• Performance under load: caching, CDN, readiness for sales spikes (within the chosen infrastructure)
• Store SEO foundation: SSR or prerender of product and category pages, clean URLs, meta, product structured data

• A fast storefront resilient to a large catalog and peak loads (within the chosen infrastructure)
• Selling across several channels from one engine — products and stock in one place
• Flexible storefront UX without the platform template’s limits
• Ready for growth: new channels and integrations are added without rebuilding the store from scratch

• You leave a request and describe the catalog, channels and integrations
• We design the catalog model and choose the commerce platform and storefront
• We develop, connect payment and integrations, migrate products and launch

• When should you choose a headless store over a regular one?

  Choose a regular store on an off-the-shelf platform if your catalog is up to a few hundred products, one sales channel and a standard design — it is faster to launch and cheaper. Headless pays off when you have thousands of products, need several channels at once, high load or a non-standard storefront: the frontend is faster, the engine is more flexible, sales are omnichannel.

• Can payment, 1C and delivery be connected?

  Yes. Headless works via API — we connect payment systems, 1C or a warehouse, delivery services and marketplaces. We estimate complex integrations separately after analysing the task.

• How much does it cost and what does the price depend on?

  The base price starts from 300,000 ₽, and the final cost is usually higher. It depends on the catalog size, number of channels, set of integrations and storefront complexity — we calculate it after you describe the task.