Icon set

An icon set is the development of a kit of icons in a unified style: consistent grid, line weight, corners, metaphors, sizes — for an interface, site, app, presentations, documentation. It can be custom or assembled/adapted from icon libraries (legally). The work: analyzing the tasks (which icons are needed, context), defining a unified style/grid, creating/selecting the set, checking recognizability and consistency. Honestly about 'a UX/visual asset, not a metrics lever': a unified quality icon set improves navigation, interface clarity, perception speed and a neat professional look — that is useful for UX. But it is part of the visuals/UX, not a standalone sales or conversion lever. We honestly do not pass icons off as a metrics-growth tool. Honestly about 'recognizability and consistency over decorativeness', this is the main thing in icons: an icon should read quickly and unambiguously (what it means), and the set should be unified in style. Too 'creative' but unclear icons harm navigation. Consistency over embellishment. We honestly put clarity and consistency first. Honestly about 'licenses of library icons': if we use libraries — only legal icons with a correct license for your use, without stolen/uncleared ones (legal risks). We honestly check licenses. Honestly about 'custom vs library': a custom set — unique, for the brand, more expensive; a library one — faster and cheaper, but not exclusive. We honestly explain the difference. Honestly about volume/scalability: a good set is thought out for expansion (the same style for future icons) and in the needed formats (SVG, etc.). Honestly about the effect: it gives a unified clear icon set improving navigation, clarity and a neat look, but it is a UX/visual asset, not a sales/conversion lever; recognizability and consistency over decorativeness; library icons are only legal. Honestly about access: a list of icons, context and style/brand are needed. An important boundary: this is an icon set; illustrations/icons — 349; infographics — 352; microcopy/UX — 331. The base price starts from 8,000 ₽ (depends on the number of icons and custom/library).

• Icons in the product are disparate/unclear: navigation, clarity and neatness of the look suffer.
• A misconception that an icon set by itself will raise sales/conversion (it is UX/visuals).
• 'Creative' but unclear icons (decorativeness at the expense of recognizability).
• Using unlicensed icons from libraries (legal risks).

• Analyzing the needed icons, context and unified style/grid
• Creating/selecting the set with consistent grid, weight, metaphors
• Checking recognizability (an icon reads quickly) and consistency
• Checking licenses for library icons for your use
• Needed formats (SVG, etc.) and thoughtfulness for set expansion
• Honest boundaries (icons are a UX/visual asset, NOT a sales/conversion lever; recognizability/consistency over decorativeness; only legal library icons)
• Documentation and handover
• Review with you

• A unified clear icon set (custom or legal library)
• Improved navigation, clarity and a neat product look
• An honest assessment: what icons give (UX) and what depends on the product/offer
• Honest boundaries (not a metrics lever; recognizability over decor; legality)

• We analyze the needed icons, context and style/grid
• We create/select a unified set, check recognizability, consistency, licenses
• We honestly set boundaries (a UX asset, not a lever; legality) and hand over to you

• Will an icon set raise sales/conversion?

  Not as a lever, honestly: a unified quality set improves navigation, clarity and a neat look (useful for UX), but it is part of the visuals/UX, not a standalone sales or conversion growth tool. We improve perception and convenience but do not promise metrics growth from icons alone.

• Can you make the icons more creative/brighter?

  With a priority on recognizability, honestly: the main thing in icons is that they read quickly and unambiguously, and the set is unified in style. Too 'creative' but unclear icons harm navigation. Consistency and clarity over embellishment. We add character where it does not harm readability.

• Can we take icons from any library?

  Only legally, honestly: when using libraries we take only icons with a correct license for your use, without stolen/uncleared ones — otherwise legal risks. We also honestly distinguish: a custom set is unique and more expensive, a library one is faster and cheaper but not exclusive. We check licenses — this protects you.