Inclusive design
We design inclusively: so the product can be used by as many different people as possible — accounting not only for disability but also age, language, level of digital literacy, temporary and situational limitations (a busy hand, bright sun, noise), weak devices and slow internet. Honestly upfront: inclusive design genuinely widens reach and overlaps with accessibility (967), but it is a PRINCIPLE and process, not a one-off feature; it is about WIDENING the circle of users, not 'perfect for absolutely everyone' (which does not exist); it requires understanding your real audience; sometimes inclusive solutions conflict and a priority is needed; and by itself it does not guarantee conversion.
Inclusive design — overview
Inclusive design is an approach where the product is designed accounting for the diversity of people and situations, not just the 'average' user in ideal conditions. It includes: different abilities (vision, hearing, motor, cognitive — overlap with accessibility 967), age and experience, language and wording, temporary limitations (a broken arm, a child in arms) and situational ones (sun on the screen, noise, an unstable connection), weak devices and slow internet. The goal is to remove barriers that prevent some people from using the product or make it hard. Honestly about the difference from accessibility: accessibility (967) is mostly about people with disabilities and WCAG standards; inclusive design is broader — about the diversity of people and contexts in general. They overlap and reinforce each other but are not the same. Honestly about 'widening, not an ideal for all', this matters: inclusive design WIDENS the circle of people for whom it is convenient, but it does not make the product 'perfect for absolutely everyone' — that does not exist. We honestly speak of widening reach and reducing barriers, not impossible universality. Honestly about conflicts and priorities: sometimes inclusive solutions contradict each other (what suits one group hinders another), and one must deliberately set priorities for your real audience — not 'please everyone at once'. So we need to understand who your users are. Honestly about research: to design inclusively in a meaningful way, it helps to understand the real diversity of your audience (see UX research) — otherwise it is guesswork. Honestly about the effect: it widens the audience, reduces barriers and often improves the experience for everyone, but by itself it does not guarantee conversion growth. Honestly about access: the product and an understanding of the audience are needed. Honestly about the legal side: this is not a legal opinion on compliance with accessibility laws (that is for 967 and specialized lawyers). An important boundary: this is the inclusive principle; accessibility/WCAG — 967; responsiveness — 966. Picture this: instead of 'convenient only for a narrow group in ideal conditions' — a product accessible to a wide range of people and situations. The base price starts from 45,000 ₽ (depends on volume).
Problems we solve
- The product is convenient only for the 'average' user in ideal conditions.
- Barriers for people of different age, experience, language, devices.
- Situational limitations not accounted for (sun, noise, busy hands, weak connection).
- Inclusivity is not built in anywhere as a design principle.
What's included in the Inclusive design service
- Designing accounting for the diversity of people and situations
- Accounting for age, language, experience, devices, situational limitations
- Reducing barriers and widening reach
- Setting priorities for your real audience (on conflicts)
- A link with accessibility (967) and responsiveness (966)
- Honest boundaries (a principle not a feature; widening not 'ideal for all'; no conversion guarantee)
- Reliance on understanding the audience (research)
- Handover and review with you
What you get
- The product is accessible and convenient to a wider range of people
- Barriers of different origins reduced (age, context, devices)
- Deliberate priorities for your audience
- Honest boundaries (widening reach; not an ideal for all; no conversion guarantee)
How the work goes: steps
- We examine the diversity of your real audience and contexts
- We design inclusively, reducing barriers; set priorities
- We link with accessibility (967), honestly set boundaries with you
Why PDV Expert
- Fixed price and timeline — no surprises on the invoice.
- Report and recommendations in plain language — clear without a technical background.
- In touch at every step and answering questions about the result.
FAQ
Will inclusive design make the product convenient for absolutely everyone?
No, honestly, and this matters: inclusive design WIDENS the circle of people for whom it is convenient and reduces barriers, but it does not make the product 'perfect for absolutely everyone' — that does not exist. Sometimes solutions for one group hinder another, and one must deliberately set priorities for your audience. We honestly speak of widening reach, not impossible universality.
How does inclusive design differ from accessibility (967)?
Accessibility (967) is mostly about people with disabilities and WCAG standards. Inclusive design is broader — about the diversity of people and contexts in general: age, language, experience, devices, situational limitations. They overlap and reinforce each other but are not the same. We will honestly suggest what you specifically need — sometimes a combination of both, sometimes a focus on one.
Can one design inclusively without understanding your audience?
Well — no, honestly. To set priorities and remove real barriers, one must understand the diversity of your specific audience and its contexts, otherwise it is guesswork. UX research helps here. Inclusive design without understanding whom it is for risks 'improving' what did not hinder and missing real barriers — we honestly rely on the audience, not an abstraction.
About the provider
The «Inclusive design» service is provided by PDV Expert — a team specialising in «Site quality». We work under contract and deliver a written report with recommendations.