Content & acquisition · Influencer marketing & PR

Industry site placements

We prepare and place materials on specialized industry sites and portals: articles, expert columns, news, reviews for a niche relevant audience. Honestly and bluntly upfront: a placement gives niche reach and trust in the industry, but reach/clicks ≠ leads/sales. Real reach and reaction are not guaranteed; we check sites for real traffic/audience (not 'dead' sites). We label paid/advertising placements. Without promises of reach and sales.

Price
$4,000
Duration
preparation/placement usually a few days — 1-2 weeks

Industry site placements — overview

Industry site placements — price, timeline & scope

Industry site placements is publishing materials on specialized portals/media in your niche: selecting relevant industry sites, checking their reality (traffic, audience, activity, not a 'dead'/inflated site), preparing the material for the site (article/column/news/review), agreement, placement (organic/paid — with a label), evaluation. The work: selection/checking, material, placement, evaluation. Honestly about 'niche reach, but not leads/sales': an industry site gives access to a relevant professional audience, expertise and trust, but reach/clicks do not equal leads or sales — they depend on the product, offer, landing. 'We place on industry sites and there will be leads' = a lie. Honestly about 'reach/reaction are not guaranteed': the material's traffic depends on the site, the topic and audience interest; specific reach/clicks cannot be promised. Honestly about 'checking the site's reality': there are industry sites with inflated/dead traffic; we check attendance and activity and do not place on empty shells for money. Honestly about 'paid — with a label': advertising/paid publications are labeled per the law/rules; we do not do hidden advertising. Honestly about 'depends on the quality of the material/site': weak or selling material will not land even on a good site. Honestly about 'niche nature/applicability': it suits if your niche has specialized sites with a real audience; otherwise we will honestly say so. Honestly about the effect: it selects and checks industry sites, prepares and places the material (with a label for paid), giving niche reach/expertise/trust, but this is not a guarantee of leads/sales; reach/reaction are not guaranteed; we check the site's reality; reach ≠ a lead. Honestly about access: material/expertise, specialized sites in the niche are needed. An important boundary: this is industry sites (PR/content); vc/Habr — 521; PR support — 528; sponsored newsletters — 533. The base price starts from 20,000 ₽ per material/placement (the site's paid placement is separate).

Problems we solve

  • You need publications on industry sites but selection and site checking are unclear.
  • A misconception that reach/clicks from an industry site = leads/sales.
  • A risk of a paid placement on a 'dead'/inflated industry site.
  • Weak/selling material; hidden advertising without a label; no specialized sites in the niche.

What's included in the Industry site placements service

  • Selecting relevant industry sites for the niche
  • Checking the site's reality (traffic, audience, activity, inflation)
  • Preparing the material for the site (article/column/news/review)
  • Agreement and placement (organic/paid — with a label), evaluation
  • An honest assessment: are there specialized sites and what depends on the product/offer
  • Honest boundaries (niche reach, not leads/sales; reach/reaction are not guaranteed; checking the site's reality; paid with a label; depends on quality)
  • Documentation and handover
  • Review with you

What you get

  • Materials placed on checked relevant industry sites
  • Niche reach, expertise and trust in the industry (without dead sites)
  • An honest assessment: what the placement gives and what depends on the product/offer/landing
  • Honest boundaries (not a guarantee of leads/sales; reach is not guaranteed; sites are checked)

How the work goes: steps

  • We select industry sites, check their real traffic/audience
  • We prepare the material for the site, place it (paid — with a label)
  • We honestly set boundaries (reach ≠ a lead; reaction not a guarantee) and evaluate

Why PDV Expert

  • Fixed price and timeline — no surprises on the invoice.
  • Report and recommendations in plain language — clear without a technical background.
  • In touch at every step and answering questions about the result.

FAQ

  • Will a placement on an industry site give leads/sales?

    Not directly, honestly: an industry site gives niche reach, expertise and trust, but reach/clicks ≠ leads/sales — they depend on the product, offer, landing. And specific reach/reaction cannot be promised. We honestly provide relevant reach on checked sites, without guarantees of leads.

  • How do you choose industry sites?

    By relevance and reality, honestly: we check attendance, audience, activity and signs of inflation — there are industry sites with dead/inflated traffic, and we do not place on empty shells for money. We select sites with a real specialized audience.

  • Can it be placed as a regular article without an ad label?

    No, honestly: paid/advertising publications are labeled per the law/the site's rules; hidden advertising violates requirements and hits trust. Organic expert materials — separately; paid — with an honest label. We do not disguise advertising as editorial material.

About the provider

The «Industry site placements» service is provided by PDV Expert — a team specialising in «Content & acquisition». We work under contract and deliver a written report with recommendations.

Prepared by PDV Expert · updated