Interactive email
We make interactive emails: carousels, accordions, tabs, surveys, hover effects right in the email (on CSS/AMP). Honestly and bluntly upfront, and as a matter of principle: interactivity support in mail clients is LIMITED and unpredictable — many clients (especially Outlook, partly Apple Mail) will not show interactivity; therefore a working fallback (a static version) is MANDATORY. And interactivity ≠ sales. Without promises of universal operation and sales growth.
Interactive email — overview
Interactive email is the development of interactive elements in emails: carousels/sliders, accordions/tabs, hover effects, surveys and micro-interactions (on CSS tricks and/or AMP), with a mandatory fallback to a static version. The work: designing interactivity, development with a fallback, rendering testing by client, ESP setup. Honestly about 'limited and unpredictable support', this is key: interactivity in email relies on CSS tricks (or AMP), which are supported differently and unpredictably: many clients (especially Outlook, partly Apple Mail, mobile apps) will not render interactivity. Therefore a working fallback is MANDATORY — a static version that is complete on its own; interactivity will reach only part of the audience. 'An interactive email for everyone' = a lie. Honestly about 'interactivity ≠ sales': interactivity can increase engagement and a wow effect for part of the audience, but this is not a guarantee of conversion/sales — it depends on the offer/product. Honestly about 'the fallback handles the majority': the main part will see the static version, it must work without interactivity. Honestly about 'complexity/fragility': interactive CSS tricks are fragile and can break with client updates; we make it robust but without guarantees of eternal operation. Honestly about 'AMP separately': full interactivity with data is AMP (see 554) with its own limitations. Honestly about the effect: it develops interactive emails (CSS/AMP) with a mandatory fallback and testing, giving interactivity to part of the audience and a wow effect, but support is limited/unpredictable (Outlook etc. will not show it); a fallback is mandatory; interactivity ≠ sales; elements are fragile. Honestly about access: an ESP, readiness for a fallback, test clients are needed. An important boundary: this is interactivity in emails; AMP for Email — 554; templates/coding — 553/558; rendering tests — 557. The base price starts from 25,000 ₽ for an interactive email (depends on complexity).
Problems we solve
- You want interactivity in an email but the limited client support is unclear.
- Not knowing that Outlook/some clients do not show interactivity (a fallback is needed).
- A misconception that interactivity = sales/conversion growth.
- Fragility of CSS tricks (break with updates); ignoring the mandatory fallback.
What's included in the Interactive email service
- Designing interactivity (carousels/accordions/tabs/surveys/hover)
- Development on CSS/AMP with a mandatory static fallback
- Rendering testing by major clients (where it works, where the fallback)
- ESP setup
- An honest assessment: what part of the audience interactivity is available to and what depends on the offer
- Honest boundaries (support is limited/unpredictable; a fallback is mandatory; interactivity ≠ sales; elements are fragile; AMP — separate)
- Documentation and handover
- Review with you
What you get
- An interactive email (CSS/AMP) with a mandatory working fallback
- Interactivity and a wow effect for part of the audience (where supported)
- An honest assessment: what part interactivity is available to and what depends on the offer/product
- Honest boundaries (support is limited; a fallback is mandatory; interactivity ≠ sales)
How the work goes: steps
- We design interactivity, develop with a fallback
- We test rendering by client (where interactivity, where the fallback)
- We honestly set boundaries (limited support; a fallback is mandatory; interactivity ≠ sales) and set up in the ESP
Why PDV Expert
- Fixed price and timeline — no surprises on the invoice.
- Report and recommendations in plain language — clear without a technical background.
- In touch at every step and answering questions about the result.
FAQ
Will interactivity work for all recipients?
No, honestly: interactivity support in email is limited and unpredictable — many clients (especially Outlook, partly Apple Mail, mobile apps) will not render it. Therefore a working fallback (a static version) is mandatory, and interactivity will reach only part of the audience. 'Interactivity for everyone' is a deception.
Will interactivity boost conversion/sales?
Not guaranteed, honestly: interactivity can increase engagement and a wow effect for the supporting part of the audience, but this is not a guarantee of conversion/sales — they depend on the offer, product, base. Plus the main part will see the static version. We honestly make interactivity with a fallback, without promises of sales.
Will interactivity always work?
Not guaranteed, honestly: interactive CSS tricks are fragile and can break with mail client updates. We make it robust and with a fallback, but eternal operation cannot be guaranteed. Full interactivity with data is AMP (554) with its own limitations.
About the provider
The «Interactive email» service is provided by PDV Expert — a team specialising in «Content & acquisition». We work under contract and deliver a written report with recommendations.