Local SEO audit

A local SEO audit is a one-time check of how well your business is found by people nearby and by geo queries ("near me", "in [city or district]", on maps): the completeness and correctness of cards in Yandex.Business, 2GIS and on maps (categories, hours, photos, services), the consistency and correctness of contacts and address (NAP — name, address, phone) on the site and across all directories, reviews and rating on maps and in directories, local landing pages of the site (cities and districts) and their optimization, local mentions and links, and geo settings. The goal is to find what hinders being found locally and to give a prioritized plan. Honestly about the main point: this is diagnosis, not promotion and not a guarantee of reaching the top of local results or the "local pack" on maps. Local visibility depends on the user's proximity to you (which you cannot control), relevance, the number and freshness of reviews, card completeness and activity — and on the algorithms of maps and search engines, which they do not disclose. So "we will get you to the top 3 on maps" cannot be promised. Important about reviews: inflating or buying reviews is not allowed — it is against the platforms' rules and the law (Russian consumer-protection law), and a card can be downranked or blocked for it; we do not advise it. About Google: for Russia the Google Business Profile currently works in a limited way, so the focus is on Yandex.Business and 2GIS; we review Google if you work with other countries. Access is needed: to the directory cards (Yandex.Business etc.) at least for viewing; without access — an external check of what is publicly visible, and then the audit is more superficial: some card errors may go unnoticed. It is a snapshot in time: cards, reviews and algorithms change. What you get: a report with local-visibility problems by priority (cards, NAP, reviews, local pages) and a plan; making the fixes and managing the cards are separate work. A real improvement in visibility is possible only after implementing the recommendations (by you or by us under a separate agreement) — the audit alone does not change visibility. If you work online with no physical location (no office or points, delivery nationwide), we will honestly say you barely need local SEO. Picture this: instead of "we are not found on maps" you learn that Yandex.Business has no categories or hours set, the phone differs between the card and the site, and on 2GIS the card is not even verified. The base price starts from 10,000 ₽; it depends on the number of locations and regions, and for networks we estimate the exact cost after a review.

• You are poorly found on maps and for "near me" queries.
• You have directory cards but it is unclear if everything in them is correct.
• Competitors rank higher in local results and it is unclear why.
• Several locations or branches, and it is hard to keep the data in order.

• Cards in Yandex.Business, 2GIS and on maps: completeness, categories, photos, services
• Consistency of contacts and address (NAP) on the site and across all directories
• Reviews and rating on maps and in directories
• Local landing pages (cities and districts) and their optimization
• Local mentions, links and directories
• Geo settings and card verification
• Comparison of local visibility with competitors
• A prioritized report with problems and a plan

• Clear understanding of what hinders being found locally
• Priorities: what to fix in the cards and on the site first
• Recommendations on NAP, cards, reviews, local pages (implementation is separate)
• Understanding where it is technical and where it is proximity and reputation (out of our control)

• We clarify the regions of presence, locations and collect access to the cards (where possible)
• We check the cards, NAP, reviews, local pages and mentions
• We prepare a prioritized report with a plan and review it with you

• Will we reach the top on maps after the audit?

  It cannot be guaranteed. Local results depend on the user's proximity, reviews, card completeness and the closed algorithms of maps. The audit removes what hinders and increases the chances, but "top 3 on maps" cannot be promised.

• Can we inflate reviews to rank higher?

  No. Inflating and buying reviews is against the platforms' rules and the law (Russian consumer-protection law), and a card gets downranked or blocked for it. We show how to work with reviews honestly, not how to fake them.

• Do you check Google Maps?

  For Russia the Google Business Profile currently works in a limited way, so the focus is on Yandex.Business and 2GIS. We review Google if you have an audience in other countries.