Marketplace SEO

Marketplace SEO is the optimization of product cards for the marketplace's internal search: relevant titles, full and accurate attributes, keywords in the right fields, quality card content (description, photos, rich content), correct categories. The goal is to increase product visibility in the platform's internal search and catalog. Honestly about 'this is not Google SEO', this is key: each marketplace has its own closed ranking algorithm that works differently from Google search. The key difference: marketplace algorithms are heavily tied to COMMERCIAL signals — sales volume, card conversion, reviews and rating, price, availability, delivery speed. The card text is only a part. So even a perfectly optimized card will not reach the top if the product sells poorly, is expensive or has bad reviews. We honestly say this. Honestly about 'text optimization helps but does not decide everything': we can make the card maximally relevant and quality (this genuinely increases visibility and conversion), but we do not control your sales, price and reviews — and for the marketplace algorithm they are often more important than text. Marketplace SEO is a necessary base but not the only success factor on the platform. Honestly about 'cannot guarantee the top': positions in marketplace results are determined by its closed algorithm + competition + your commercial metrics. Guaranteeing first place is impossible. Anyone promising 'we'll get you to the marketplace top guaranteed' is lying. Honestly about rule variability: marketplaces often change algorithms, card requirements, promotion rules (including paid tools) — beyond our control, and optimization must be updated. Honestly about paid promotion: marketplaces have paid ads/boost — a separate lever, not organic optimization; we honestly distinguish organic and paid. Honestly about the effect: it makes cards relevant, full and competitive in internal search (increases visibility and conversion), but it is not Google SEO, does not decide everything (sales/price/reviews matter), without a top guarantee and with variable platform rules. Honestly about access: products on a marketplace are needed. An important boundary: this is marketplace SEO (platform internal search); ordinary SEO (Google) — the group; ASO (apps) — 408. The base price starts from 80,000 ₽ (depends on the number of cards/platforms).

• Products are poorly visible in the marketplace's internal search (Amazon/Ozon).
• Cards are not optimized: weak titles, incomplete attributes, no keywords.
• A misconception that marketplace SEO = Google SEO (these are different algorithms).
• An expectation of a guaranteed marketplace top from text optimization (sales/price/reviews matter more).

• Optimizing cards for marketplace internal search (titles, attributes, keywords, content)
• Correct categories, quality photos/descriptions/rich content
• Accounting for the specific platform's algorithm (Amazon/Ozon)
• An honest assessment: what optimization gives and what depends on sales/price/reviews
• Updating for changing platform rules
• Honest boundaries (this is NOT Google SEO — own algorithms; tied to sales/reviews/price; text optimization helps but does not decide everything; cannot guarantee the top; rules change; paid boost is separate)
• Distinguishing organic and paid promotion
• Documentation and handover

• Relevant, full, competitive cards in the platform's internal search
• Increased card visibility and conversion (within the platform's algorithm)
• An honest assessment: what optimization decides and what commercial metrics decide
• Honest boundaries (not Google SEO; no top guarantee; sales/price/reviews matter more than text; rules change)

• We analyze the platform, its algorithm and current cards
• We optimize titles/attributes/keywords/content for internal search
• We honestly set boundaries (sales/price/reviews decide; no top guarantee) and hand over to you

• Is marketplace SEO the same as Google SEO?

  No, honestly: each marketplace has its own closed algorithm working differently from Google. The key difference — it is heavily tied to COMMERCIAL signals: sales, card conversion, reviews and rating, price, availability, delivery. The card text is only a part. So the approaches and factors differ. We honestly optimize for the specific platform's algorithm rather than transfer Google SEO 'as is'.

• Do you guarantee the top in marketplace results from card optimization?

  No, honestly: positions are determined by the platform's closed algorithm + competition + your commercial metrics (sales, reviews, price). Even a perfectly optimized card will not reach the top if the product sells poorly, is expensive or has bad reviews — and we do not control that. Text optimization helps but does not decide everything. Anyone promising 'guaranteed marketplace top' is lying. We are honest about this.

• Optimized the cards — can I forget it?

  No, honestly: marketplaces often change algorithms, card requirements and promotion rules — optimization must be updated. Plus platforms have paid ads/boost — a separate lever, not organic optimization, and we honestly distinguish them. Marketplace SEO is maintained work in changing platform conditions, not a one-time 'forever in the top' setup.