Customer-facing metrics dashboards
We set up clear dashboards with your key metrics — traffic, leads, sales, speed, errors, whatever matters to you — and bring them into one place, in real time, available to the right people (the team, management, clients if needed). Then we run and maintain them monthly. Honestly upfront: this is bringing data into a clear view, not doing the analysis-conclusions for you and not raising the metrics themselves; and a dashboard is only as accurate as its data sources.
Customer-facing metrics dashboards — overview
Customer-facing metrics dashboards is a service with an initial setup and monthly operation: we connect your data sources (web analytics, ad accounts, CRM, database, payment systems, monitoring) and assemble key metrics into clear dashboards — with the needed breakdowns, periods, goals and auto-refresh; we set up access and, if needed, a view for clients/partners. Honestly about requirements: access to the data sources is needed; a dashboard does not compute anything 'out of thin air' — it shows what already exists in your systems. So crucially: a dashboard is only as accurate and complete as the sources — if analytics tagging is wrong, events are not set up or CRM data is dirty, a pretty dashboard will show a pretty untruth (garbage in, garbage out). We help choose correct metrics and flag gaps, but putting the data in order (analytics/event setup, CRM cleaning) is separate work. Honestly about the essence: this is visualization and data availability, NOT analysis, conclusions and decisions for you, and NOT improving the metrics themselves — the dashboard shows numbers, but what they mean and what to do is decided by you or your analyst; metric growth does not come from having a dashboard. Honestly about the nature of data: numbers from different systems can diverge (different attribution models, time zones, metric definitions) — we agree on unified definitions, but 'perfect convergence of all sources' does not exist. Coverage is the configured sources and metrics; the dashboard needs maintenance when sources change. An important boundary: this is dashboard setup and operation, not collecting new data from scratch (analytics setup — separate), not analytics consulting and not metric optimization. If there are few metrics and the systems' built-in reports suffice, separate dashboards may be overkill. Picture this: instead of 'data in five different accounts, manually compiled into Excel once a month' you open one dashboard and see the current business picture. The base price starts from 16,000 ₽ per month (includes setup and monthly operation; the third-party BI platform cost, if used, is separate).
Problems we solve
- Data is scattered across different systems, compiled manually and with delay.
- There is no single current picture of key metrics in one place.
- Management/clients need a clear view, not exports.
- You are not sure the numbers in reports are even correct and comparable.
What's included in the Customer-facing metrics dashboards service
- Connecting sources (analytics, ad accounts, CRM, database, payments, monitoring)
- Assembling key metrics into clear dashboards with breakdowns and periods
- Goals, auto-refresh, access for the right people
- A view for clients/partners if needed
- Agreeing on unified metric definitions
- Flagging gaps and dirty data (not the fix itself)
- Monthly operation and maintenance of the dashboards
- Data access of your choice (including limited)
What you get
- A single current picture of metrics in one place
- Less manual compilation and delay
- A clear view for the team/management/clients
- You see where data diverges or is incomplete (the fix — separately)
How the work goes: steps
- We clarify the needed metrics, sources, dashboard audience; collect access
- We connect sources, agree on definitions, assemble dashboards and access
- We launch operation, maintain it when sources change
Why PDV Expert
- Fixed price and timeline — no surprises on the invoice.
- Report and recommendations in plain language — clear without a technical background.
- In touch at every step and answering questions about the result.
FAQ
Will a dashboard improve the metrics?
No. A dashboard shows numbers clearly and in real time, but by itself it does not raise sales, traffic or conversion. What the numbers mean and what to do is decided by you or your analyst; metric growth is separate work, not a consequence of having a dashboard.
Can the dashboard numbers be trusted?
A dashboard is only as accurate as its sources. If analytics is tagged wrong, events are not set up or the CRM is dirty, the dashboard will show a pretty untruth (garbage in, garbage out). We flag gaps and agree on definitions, but putting the data in order is separate work.
Will you collect data that does not exist yet?
A dashboard shows what already exists in the systems. If the needed data is not collected (no events, no integration), analytics/collection setup is needed first — that is separate work, and only then it is visible on the dashboard.
About the provider
The «Customer-facing metrics dashboards» service is provided by PDV Expert — a team specialising in «Diagnostics & monitoring». We work under contract and deliver a written report with recommendations.