Multi-language analytics
We set up analytics broken down by language and region: you see behavior, conversions and revenue separately for each language version. So that you understand which languages actually work and which don't, and decide on data, not on gut feeling. Honestly upfront: analytics is MEASUREMENT, not improvement: by itself it raises nothing, it provides data for decisions; its value depends on correct tagging and on something being done with the data afterward.
Multi-language analytics — overview
Multi-language analytics is the setup of correct measurement by language/region segments: tagging of events and goals linked to the version language, segments and 'by language' reports (traffic, behavior, conversions, revenue), comparison of versions with each other. Honestly about the role, this is key: analytics is MEASUREMENT (like a dashboard), not an engine. By itself it raises neither traffic nor sales — it shows what is happening so that YOU make decisions (where to invest, which language brings results, where the problem is). The value materializes only if something is done with the data. Honestly about the reliability condition: the figures are correct only with correct tagging — if events are tagged wrong or the language is not linked, the reports will mislead. So careful setup and verification matter more than pretty dashboards. Honestly about privacy and law: data collection is regulated (cookie consent, GDPR per region, 152-FZ) — that is a lawyer's and consents' area; we do the technical part with basic hygiene in mind, but legal compliance is on you/a lawyer. Honestly about the effect: better data visibility → better decisions, but analytics does NOT give automatic growth. Honestly about access: access to the analytics and the site is needed. An important boundary: this is analytics (measurement by language), while internal search is 788, local SEO is 790. Picture this: instead of 'it is unclear which language actually works' — a clear picture for each version for decisions. The base price starts from 12,000 ₽ (depends on the number of languages and goals).
Problems we solve
- It is unclear which language version actually brings results.
- Data is not broken down by language — decisions 'by gut feeling'.
- Events are tagged wrong — reports mislead.
- Conversions cannot be compared between language versions.
What's included in the Multi-language analytics service
- Tagging events and goals linked to the language
- Segments and reports by language/region
- Comparison of language versions (traffic/behavior/conversions)
- Checking tagging correctness (data reliability)
- Accounting for basic privacy hygiene (cookie consent)
- Indicating boundaries (measurement, not growth by itself)
- Verifying reports on real data
- Handover and review with you
What you get
- Behavior and conversions are visible for each language version
- Decisions by language — on data, not on gut feeling
- Tagging is correct, the data can be trusted
- A basis for decisions (the growth itself — from your actions on the data)
How the work goes: steps
- We define measurement goals and languages; collect access
- We tag events linked to the language, build segments/reports
- We check reliability, review boundaries and privacy with you
Why PDV Expert
- Fixed price and timeline — no surprises on the invoice.
- Report and recommendations in plain language — clear without a technical background.
- In touch at every step and answering questions about the result.
FAQ
Will analytics increase my sales?
By itself — no, and that is honest. Analytics is measurement, a dashboard: it shows which language works, where the problem is, where to invest. Growth comes from what you DO with this data. Without analytics you decide blindly; with it — deliberately. But it does not bring automatic growth.
Why is correct tagging so important?
Because the figures are correct only with correct tagging. If events are tagged wrong or the version language is not linked — the reports will mislead, and decisions based on them will be wrong. So we focus on careful setup and reliability verification, not on pretty but unreliable dashboards.
Is data collection legal?
Data collection is regulated: cookie consent, GDPR per region, 152-FZ. We do the technical part with basic hygiene in mind (consents), but legal compliance is a lawyer's and your policies' area. Honestly: we are responsible for correct technical collection, while a lawyer is responsible for the legal side.
About the provider
The «Multi-language analytics» service is provided by PDV Expert — a team specialising in «Site quality». We work under contract and deliver a written report with recommendations.