News SEO

News SEO is optimizing a news site/media for the specifics of news search: presence in Google News, getting into Top Stories (415), fast indexing and ranking of fresh materials, technical compliance (speed, mobile-friendliness, NewsArticle markup/news sitemap), authority of the publisher and authors (E-E-A-T for news — 417). Honestly about 'only for news resources', this is key: News SEO works for sites that genuinely produce news — media, industry publications, news sections with regular current content and editorial standards. An ordinary business does not fit: without a news stream, promptness and publisher status News SEO is pointless. We will honestly assess whether you are a news resource; if not — we will directly say so and propose ordinary SEO from the group rather than imitate 'news'. Honestly about requirements and competence: getting into news blocks requires real compliance with Google's standards (originality, quality, promptness, authority, tech) and the work of a newsroom — regularity, publication speed, editorial rules. It is not a one-time SEO setup but a continuous process. Honestly about fierce competition and a short window: news results are highly competitive and fleeting, large media dominate, a news item's relevance window is short (hours). Retaining visibility is hard. Honestly about 'cannot guarantee': placement in Google News/Top Stories and news traffic is decided by Google by its criteria; guaranteeing a spot and traffic volume is impossible, especially against large publishers. Honestly about the effect: for news resources it increases the chances of presence in Google News/Top Stories and fast indexing through compliance and promptness, but only for news ones, in fierce competition, with a short window and without guarantees. Honestly about access: a news site with a real news stream and a newsroom is needed. An important boundary: this is News SEO (a complex for news sites); Top Stories — 415; E-E-A-T — 417; ordinary SEO — for non-news. The base price starts from 70,000 ₽ (only for news resources).

• A news site indexes poorly and does not get into Google News / Top Stories.
• No technical compliance with Google's news requirements (markup, speed, news sitemap).
• A misconception that News SEO fits an ordinary business (only for news resources).
• An expectation of guaranteed news traffic (Google decides, fierce competition, short window).

• An honest assessment: is this a news resource (otherwise News SEO does not fit)
• Compliance with Google's news requirements: Google News, NewsArticle markup, news sitemap
• Tech: speed, mobile-friendliness, fast indexing of fresh materials
• Authority of the publisher and authors (E-E-A-T for news — 417), a link with Top Stories (415)
• Supporting promptness and regularity of publications (news competence)
• Honest boundaries (ONLY for news; does not fit an ordinary business; fierce competition and a short window; cannot guarantee traffic/placement — Google decides)
• Documentation and handover
• Review with you

• A news site complying with Google News and Top Stories requirements
• Fast indexing of fresh materials and increased chances of news visibility
• An honest assessment: does the format fit you at all (are you a news resource)
• Honest boundaries (only for news; fierce competition; short window; no traffic guarantee)

• We assess whether the resource is a news one and has a real news stream and a newsroom
• We bring it into compliance with Google News requirements, tech, authority, promptness
• We honestly set boundaries (only for news; no guarantee) and hand over to you

• Will News SEO fit my business?

  Only if you are a news resource, honestly: News SEO works for sites that genuinely produce news — media, industry publications, news sections with regular current content and a newsroom. An ordinary business (products, services, corporate site) does not fit — there is no news stream, promptness or publisher status. We will honestly assess whether you are a news resource; if not — we will directly say so and propose suitable ordinary SEO rather than imitate 'news' where there is none.

• Do you guarantee getting into Google News and news traffic?

  No, honestly: placement in Google News, Top Stories and the volume of news traffic is decided by Google by its criteria (relevance, authority, speed, compliance). News results are highly competitive, large media dominate, and a news item's relevance window is short (hours). Guaranteeing a spot and traffic is impossible. We honestly increase the chances through compliance and promptness but give no guarantees.

• Is it enough to set up the tech and markup for News SEO?

  No, honestly: tech (NewsArticle, news sitemap, speed, Google News) is necessary but not sufficient. News blocks require real news competence — original quality content, promptness, regularity, editorial standards, publisher and author authority. It is the ongoing work of a newsroom, not a one-time setup. Without a news stream and standards, tech alone will not give news visibility.