Performance audit (Core Web Vitals)

A performance audit is a one-time check of your site's loading speed and stability by Core Web Vitals and related metrics: LCP (how fast the main content appears), INP (responsiveness to actions), CLS (layout stability), as well as TTFB (server response), image weight and optimization, the volume and blocking of JavaScript/CSS, caching and third-party scripts. The goal is to find what slows things down and to give a prioritized speed-up plan. Honestly about the main point: this is diagnosis, not optimization and not a guarantee of results. The audit finds the causes, but speed grows after the fixes are implemented, and some of them are limited by the hosting, the CMS template or third-party scripts (chats, analytics, widgets) that are not always easy to change. Important about measurement: "lab" tests (Lighthouse, PageSpeed) are synthetic on a single configuration; real user speed (CrUX field data) depends on their devices and network and may differ. A single PageSpeed score does not equal "the site is fast for everyone". It is a snapshot in time: after changes to the site the metrics change. And honestly: speed matters for usability and partly for SEO, but it is only one factor — by itself it does not guarantee a rise in rankings or sales. We do not promise "100 out of 100" or "+X positions": the real goal is consistently good metrics for live users, not a pretty number in a test. The audit is more accurate with access to the code, server and CMS; without access — an external measurement and recommendations on what is visible. What you get: a report with the causes of slow loading by priority and a speed-up plan (server, images, scripts, cache); implementing the fixes is separate work. If the site is already fast or it is a simple landing, we will honestly say there is little to optimize. Picture this: instead of "the site is slow" you learn that LCP is ruined by an uncompressed 3 MB image in the first screen, and INP drops because of a heavy chat script. The base price starts from 15,000 ₽; it depends on the site size.

• The site loads slowly and you lose visitors.
• PageSpeed shows a low score but it is unclear what to fix.
• Google or Yandex flag Core Web Vitals problems.
• After changes the site got heavy and needs diagnosis.

• Core Web Vitals: LCP, INP, CLS — measurement and causes of problems
• TTFB and server response speed
• Page weight, image optimization and formats
• Volume, blocking and loading of JavaScript/CSS
• Caching, compression, CDN
• The impact of third-party scripts (chats, analytics, widgets)
• Comparison of lab and field data (Lighthouse vs CrUX)
• A prioritized report with causes and a speed-up plan

• Clear understanding of what exactly slows the site down, no guessing
• Priorities: what will speed it up the most
• A fix plan (server, images, scripts, cache) — implementation is separate
• Understanding what can be sped up and what is limited by hosting/CMS

• We clarify the key pages, audience and collect access (code, server, CMS — if any)
• We measure the metrics (lab + field data) and look for the causes
• We prepare a prioritized report with a speed-up plan and review it with you

• Will the site get faster after the audit?

  The audit itself does not speed it up — it finds the causes and gives a plan. Speed grows after the fixes are implemented, and some of them depend on the hosting, CMS and third-party scripts. We cannot promise "100 out of 100" — the goal is consistently good metrics for real users.

• Does a PageSpeed score of 100 mean the site is fast for everyone?

  No. That is a lab test on a single configuration. Real speed (CrUX field data) depends on your users' devices and network and may differ. We look at both lab and field data and honestly show the difference.

• Will speeding up raise search positions?

  Speed matters for usability and is partly considered in ranking, but it is only one factor. By itself it does not guarantee a rise in positions or sales — we say so honestly and do not promise "+X positions".