Press release
We write a press release: a clear informational message about your company's real news occasion for media and platforms. Honestly and bluntly upfront: a press release works ONLY if there is a real news occasion — media do not publish a 'release about nothing'. And the key: writing a release does NOT guarantee publications and reach — whether outlets take it is decided by editors, and reach depends on distribution (a media mailing, paid platforms). No fake news and inflated statements. We honestly write a strong truthful release, but we do not promise publications and reach from the mere fact of the text.
Press release — overview
A press release is an official informational message about a company's news occasion (a product launch, an event, a partnership, an achievement, an appointment) in a format convenient for media. The work: identifying a real news occasion and its significance, writing the release by standard (a catchy headline, the gist in the first paragraph, facts, quotes, background, contacts), truthful presentation. Honestly about 'a real news occasion is needed', this is key: a press release works only when there is something to report — a real, significant for the audience/industry event. A 'release about nothing' for the sake of media presence is not published and wastes the resource. We will honestly assess whether there is a news occasion; if not — we will say so directly. Honestly about 'a release ≠ a guarantee of publication/reach', this matters: writing a quality release is half the job. Whether outlets take it is decided by editors by their criteria (news value, relevance, policy). Reach depends on distribution — a mailing to relevant media, paid news platforms, relationships with editors (this is separate work/budget). The text by itself does not guarantee publication and reach. We honestly say this and do not promise 'a release = publications'. Honestly about 'no fakes and inflated statements', this matters: a press release should rely on facts. Invented news, inflated/unverifiable statements, fake quotes are deception that hurts the reputation and media trust (and sometimes carries legal risks). We honestly present real facts strongly but without lies. Honestly about the effect: it gives a quality truthful press release about a real news occasion in a media format, but it works only with a real occasion, does not guarantee publications and reach (editors decide + distribution is needed), and without fakes/inflation. Honestly about access: a real news occasion and facts are needed. An important boundary: this is writing the release; media distribution — separate (PR dissemination); reputation — 433; brand-story — 324. The base price starts from 7,000 ₽ per release (depends on the occasion's complexity).
Problems we solve
- There is a news occasion but no competent press release in a media format.
- A misconception that writing a release guarantees publications and reach.
- A temptation to inflate an insignificant occasion or invent 'news' (media do not publish, reputation risk).
- A misunderstanding that reach requires separate distribution (mailing/platforms).
What's included in the Press release service
- Identifying a real news occasion and assessing its significance
- Writing the release by standard (headline, gist, facts, quotes, background, contacts)
- Truthful presentation without inflated/unverifiable statements
- An honest assessment: is there a real news occasion (or there is none yet)
- An explanation of what is needed for reach (media distribution — separate)
- Honest boundaries (a real occasion is needed; a release ≠ a guarantee of publications/reach — editors decide + distribution; no fakes and inflation)
- Documentation and handover
- Review with you
What you get
- A quality truthful press release about a real news occasion
- A text ready for mailing in a media format
- An honest assessment: is there an occasion and what is needed for reach
- Honest boundaries (not a guarantee of publications/reach; no fakes)
How the work goes: steps
- We identify and assess a real news occasion
- We write a truthful release by standard
- We honestly set boundaries (an occasion is needed, no guarantee of publications, distribution is needed) and hand over to you
Why PDV Expert
- Fixed price and timeline — no surprises on the invoice.
- Report and recommendations in plain language — clear without a technical background.
- In touch at every step and answering questions about the result.
FAQ
After the release will media publish me and will there be reach?
Not guaranteed, honestly: writing the release is half the job. Whether outlets take it is decided by editors by their criteria (news value, relevance, policy), and reach depends on distribution — a mailing to relevant media, paid platforms, relationships with editors (this is separate work/budget). We make a strong release but do not promise publications and reach from the text itself.
I have no special news — will you write something to get into media?
Honestly — there is no point: a press release works only with a real news occasion. Media do not publish a 'release about nothing', it wastes the resource. We will honestly assess whether there is an occasion; if not — we will say so directly and may help find a real news hook rather than invent 'news'.
Can you strengthen the release with loud statements for effect?
Only truthful ones, honestly: invented news, inflated or unverifiable statements, fake quotes hurt the reputation and media trust and sometimes carry legal risks. We present real facts strongly and convincingly but without lies and inflation — it is more reliable in the long run.
About the provider
The «Press release» service is provided by PDV Expert — a team specialising in «Content & acquisition». We work under contract and deliver a written report with recommendations.