Pricing page audit

A pricing page audit is a one-time expert review of how your pricing page is built and presented: is it immediately clear how the plans differ and who each is for, is the value behind the price visible (not just a feature list), is the comparison table convenient and not overloaded, is the recommended plan highlighted without pressure, are the "monthly/annual" toggle, the currency and what is included in the price clear, are there hidden terms and unpleasant surprises, are common objections addressed, are the calls to action clear, and does everything look fine on a phone. Honestly about the main and important point: we review the presentation, clarity and UX of the page itself — we do not set your prices and do not build a pricing strategy. Which exact numbers to set and how to package the plans is decided through your cost base, unit economics, market and positioning; that is separate work, not this audit. And it is not a guarantee of a rise in conversion or revenue: the pricing page is only one factor (also the product itself, the market price, trust, traffic). The recommendations are reasoned hypotheses for A/B testing, not "we will raise conversion by X%". With access to analytics (how people behave on the page, where they leave) the review is deeper and relies on your numbers; without access it is an expert assessment of the page — much is visible, but some problems remain unseen without analytics. It is a snapshot in time: the plans and the page change. You get a report with prioritized problems and recommendations; the design, copy and markup are done separately or by your team. An important boundary: this is an audit of the pricing page specifically, not an audit of the trial period (trial → paid is separate) and not an audit of the payment/checkout step — those are adjacent but separate services. If there is a single simple plan or no pricing page as such, there is almost nothing to assess and you most likely do not need the audit. Picture this: instead of "people visit the pricing page but do not buy" you learn that the difference between plans is unclear, the "popular" plan is not highlighted, the annual toggle hides the savings, and the table has 40 rows in which the main thing drowns — and you see what to fix first. The base price starts from 12,000 ₽ (it is meant for real pricing pages with several plans and a comparison table; if there is a single simple plan the audit is usually not needed); it depends on the number of plans and the complexity of the page.

• People visit the pricing page but rarely choose and buy.
• Visitors do not understand how the plans differ and which one they need.
• The comparison table is overloaded and the main thing drowns in it.
• You suspect the price seems unclear or there are hidden terms.

• Clarity of the differences between plans and who each is for
• Whether the value behind the price is visible (not just a feature list)
• Comparison table: convenience and overload
• Highlighting the recommended plan without pressure
• The "monthly/annual" toggle, currency, what is included in the price
• Hidden terms, objection handling, clarity of calls to action
• Display on a phone; analytics-based analysis when access is available
• A prioritized report with hypotheses for A/B tests

• Clear understanding of what on the pricing page hinders choice and payment
• Priorities: what to improve in presentation and comparison first
• Understanding whether the value behind the price is visible and where clarity is lost
• Understanding where the problem is in the page and where in price, product or trust

• We clarify the plans, audience, goals and collect access to the page and analytics
• We analyze the plan presentation, comparison, calls to action, transparency and the mobile version
• We prepare a report with priorities and hypotheses and review it with you

• Will you advise what prices to set?

  No, that is not part of this audit. We review the presentation and clarity of the pricing page itself. Which numbers to set and how to package the plans is pricing strategy — it is decided through your cost base, unit economics and market, and that is separate work.

• Will conversion grow after the audit?

  The audit itself does not raise it. The pricing page is only one of the factors (also the product, the market price, trust, traffic). We find the weak spots and give hypotheses, but what will work is verified by A/B tests; growth is possible only after implementation and is not guaranteed.

• How is this different from a trial audit and a checkout audit?

  A trial audit is about moving from the trial to paid; a checkout audit is about the payment step itself. This one is about the pricing page: whether choosing a plan is clear. They complement each other, but they are different services.