Pricing page

A pricing page is a plan-selection page: plan cards (e.g., Basic, Pro, Business) with a price, a feature list and a “Choose” button. There is often a monthly/yearly billing toggle with a discount, a highlighted recommended plan and a pricing FAQ. It is about a quick VISUAL choice: in seconds a visitor sees the plans and clicks “choose”, without long analysis. Unlike a feature comparison page (see the “Feature comparison page” service), where “what is in which plan” is laid out in a detailed table, a pricing page is about deciding and paying. If you have 2-4 simple plans, you need a pricing page; if there are dozens of features to compare, a comparison page. They are often used together: cards on top, a table below. This is not just text: we design clear cards, the recommended-plan logic, a monthly/yearly toggle and payment connection — so the base price starts from 40,000 ₽; the total depends on the number of plans, payment logic and integrations.

• Plans look similar — a visitor does not understand how Pro is better than Basic, and does not choose.
• Prices are hidden or unclear — the client writes to a manager instead of buying.
• On the card it is unclear what is included and what costs extra — the visitor fears hidden terms.
• Interest is “hot”, but there is nowhere to pay right away — no button and payment on the card, and the lead cools down.

• Plan cards: price, feature list, action button
• Monthly/yearly billing toggle with a yearly discount
• Highlighted recommended plan and “popular” labels
• A pricing FAQ: refunds, taxes, plan changes
• Connecting payment or a request right from the plan card
• An “Enterprise” plan with a “Talk to us” button (for custom terms)
• Responsive, fast loading; A/B testing of prices and wording (optional)
• SEO foundation; hosted on a separate page or within the site

• In seconds a visitor sees what suits them and chooses a plan themselves
• Prices and plan contents are in plain sight — fewer “how much is it?” and more decisions on the spot
• Payment right from the card — hot interest does not cool down waiting for a manager
• You see which plans are chosen and where people drop off — something to improve and test

• You leave a request and describe the plans, what is included and how you accept payment
• We design the cards, the toggle, the recommended plan and payment
• We develop, connect payment and launch

• How is a pricing page different from a feature comparison page?

  A pricing page is about a quick choice: cards with a price and a button to decide and pay with almost no analysis. A feature comparison page is a detailed table of “what is in which plan” or a comparison with competitors for those who want to dig deeper. If you have 2-4 simple plans, use a pricing page; if there are dozens of features to compare, a comparison page. They are often placed next to each other.

• Can payment be connected right on the page?

  Yes. We connect payment (one-time, subscription, plans) via a payment service so the client pays right from the plan card. We choose the scheme and provider for your model and the law.

• How much does it cost and what does the price depend on?

  The base price starts from 40,000 ₽. It includes the card design, the recommended-plan and toggle logic and basic payment connection — this is not just text but a working selection page. Complex payment acceptance, A/B tests and integrations are estimated separately. We calculate it after you describe the plans.