Case studies
Case studies: real “task → solution → result” stories with numbers and a client quote. They prove you solve problems and convince the hesitant better than any promises.
Case studies — overview

A case studies section is structured success stories: for each project it shows the client and the task, what you did and what result it gave, ideally in numbers. For example: a client came with falling leads — you show what was done and that leads grew 40% in two months, with screenshots and their quote. There is a case catalog with a filter by industry or service, a client quote, before/after and a “Request a similar result” button. Unlike an ordinary portfolio that just shows works, a case proves that the work gave the client something — through a story and a measurable result. It is a system: a custom case template, a catalog with filters and the formatting of the first cases — not just laying out separate pages. Cases strengthen trust and help close deals, but do not replace the whole sales cycle — the effect depends on the quality of the examples. The base price starts from 50,000 ₽; the total depends on the number of cases and interactivity.
Problems we solve
- You say you work well, but the client does not take your word for it — they need proof.
- Works are shown as pictures in a portfolio — it is not clear what task was solved and what the client got.
- A hesitant buyer goes off to think — there is nothing to nudge them to decide at the choosing stage.
- You have strong projects, but they do not work to persuade — no one knows about them.
What's included in the Case studies service
- A custom case template: task → solution → result with numbers and a takeaway
- A case catalog with a filter by industry, service or result
- A results-numbers block and a client quote (with a logo, by agreement)
- Screenshots, before/after, project details
- Related cases and a “Request a similar result” button
- Convenient adding of new cases: a no-layout editor
- Responsive, fast loading; SEO foundation — cases get indexed and bring traffic
- Hosted as a separate section or on a service page
What you get
- A hesitant buyer sees it worked for a similar client — and decides faster
- Numbers and quotes prove results better than promises — higher trust
- Strong projects become arguments for deals — the client sees the real results of those who already ordered from you
- Cases get indexed and bring targeted traffic from search
How the work goes: steps
- You leave a request and send the projects, tasks and results (drafts are fine)
- We design the case template, catalog and filters; we help structure them
- We develop, format the first cases and launch
Why PDV Expert
- Fixed price and timeline — no surprises on the invoice.
- Report and recommendations in plain language — clear without a technical background.
- In touch at every step and answering questions about the result.
FAQ
How is a case different from a portfolio?
A portfolio is “here are our works”, just examples: what you did. A case adds the task, the solution and a measurable result for the client — a story of change. If you just have a gallery of works, that is a portfolio; a case sells more strongly because it proves the result. You can combine them.
What if the result cannot be shown in numbers?
Not every project has a “+40% in leads”, and that is fine. Then we build the case on specifics: what was hard, how it was solved, what changed for the client, their quote. The key is to be honest and concrete, without made-up numbers.
How much does it cost and what does the price depend on?
The base price starts from 50,000 ₽. It includes a custom case template, a catalog with a filter and the formatting of the first cases — this is a system, not the layout of separate pages. Many cases, complex interactivity and help with the texts are estimated separately. We calculate it after you describe the projects.
About the provider
The «Case studies» service is provided by PDV Expert — a team specialising in «Website creation and improvement». We work under contract and deliver a written report with recommendations.