Print materials extension
We design print materials in the brand style: business cards, letterheads, brochures, presentations, flyers, banners — with print-ready preparation (prepress). So offline materials look as recognizable as the brand in digital. Honestly upfront: the layout design is our work, but the PRINTING itself is paid separately (print shop, paper, run) — it is production with its own cost; print colors (CMYK) differ from the screen (RGB) — 'like on the monitor' does not always match; and printing requires careful prepress (bleeds, resolution), otherwise defects.
Print materials extension — overview
Print materials are designing and preparing for print the brand's offline media: business cards, letterheads and envelopes, brochures and booklets, presentations/catalogs, flyers, posters, roll-ups and banners, badges. We make them in the brand style and prepare the layouts for print (prepress): correct formats, bleeds, CMYK color profile, the needed resolution, fonts outlined. Honestly about print cost, this is key: our work is design and layout preparation, while printing itself is a separate cost item (print shop services, paper/material, run, post-print like lamination). 'We will make business cards' in design ≠ 'we will print for free'. We prepare the layout, and printing is paid separately (we can recommend a print shop and oversee it). Honestly about colors, this is important and often surprises: print colors (CMYK) differ from screen colors (RGB) — the screen glows, paper reflects, and some bright screen colors are unachievable in print. 'Exactly like on the monitor' cannot be guaranteed; we work in CMYK and account for this but honestly warn about the difference (for critical brand colors there is Pantone). Honestly about prepress: printing requires care (bleeds, 300dpi resolution, profiles) — without it the print shop will produce defects (white edges, blurriness, wrong colors). We do this correctly. Honestly about the effect: professional print materials support brand coherence offline, but it is design, not a sales guarantee. Honestly about access: the brand style (logo/colors/fonts) is needed. An important boundary: this is print materials design+prepress; printing itself — the print shop (separate); packaging — 936; brand book — 919. Picture this: instead of 'mismatched business cards and brochures with print defects' — a unified brand style correctly prepared for print. The base price starts from 20,000 ₽ for design (printing — separate).
Problems we solve
- Print materials are off-brand, mismatched.
- Layouts are not print-ready — the print shop produces defects.
- Print colors are 'wrong', not as expected.
- No unified design of business cards/letterheads/brochures.
What's included in the Print materials extension service
- Print materials design in the brand style
- Prepress preparation (bleeds, CMYK, 300dpi, fonts outlined)
- Accounting for screen (RGB) vs print (CMYK) difference, Pantone if needed
- Print-ready layouts for the print shop
- Honest boundaries (printing paid separately; colors differ from screen)
- Print shop recommendation and oversight (optional)
- Reliance on the brand style (918/921/922)
- Handover and review with you
What you get
- Print materials in a unified brand style
- Correctly print-ready layouts (no defects)
- Realistic color expectations (CMYK vs screen)
- Honest boundaries (design; printing and cost — separate)
How the work goes: steps
- We define media and the brand style; do the design
- We prepare for print (bleeds/CMYK/resolution), account for color
- We hand over layouts, optionally oversee printing at the print shop
Why PDV Expert
- Fixed price and timeline — no surprises on the invoice.
- Report and recommendations in plain language — clear without a technical background.
- In touch at every step and answering questions about the result.
FAQ
Is printing included in the design cost?
No, honestly: our work is design and print-layout preparation. Printing itself is a separate cost item: print shop services, paper/material, run, post-print (lamination etc.). 'We will make business cards' in design does not equal 'we will print for free'. We prepare a correct layout, and printing is paid separately — we can recommend a print shop and oversee quality.
Will print colors be exactly like on screen?
Not exactly, and that is honest: print (CMYK) differs from screen (RGB). The screen glows, paper reflects, and some bright screen colors are physically unachievable in print. 'Exactly like on the monitor' cannot be guaranteed. We work in CMYK and account for this, and for critical brand colors we use Pantone, but honestly warn about the difference in advance so there are no surprises.
Why is prepress needed?
To avoid defects, honestly. Printing requires care: bleeds (otherwise white edges), 300dpi resolution (otherwise blurriness), CMYK color profile, fonts outlined. Without correct prepress the print shop will produce defects. We prepare the layout correctly so the print matches the intent — this is a mandatory part of the work, not a formality.
About the provider
The «Print materials extension» service is provided by PDV Expert — a team specialising in «Site quality». We work under contract and deliver a written report with recommendations.