Push-notifications strategy
We develop a push-notifications strategy (mobile/web): segmentation, scenarios, frequency, copy, timing, metrics — so pushes bring value rather than annoy. Honestly and bluntly upfront, and as a matter of principle: pushes reach ONLY those who gave permission, delivery is NOT guaranteed (device offline, permission revoked, OS throttling), and too-frequent pushes lead to opt-outs/app deletion. And pushes ≠ sales. Without promises of guaranteed delivery, reach and sales growth.
Push-notifications strategy — overview
Push-notifications strategy is developing a strategy for working with push notifications (mobile app-push and/or web-push): an audit of the current state and subscriber base, segmentation, a map of scenarios (triggered/transactional/promo), a frequency policy (frequency capping), timing, copy and CTA, metrics and anti-annoyance, opt-in recommendations (how to correctly request permission). The work: strategy, scenarios, frequency, metrics. Honestly about 'only with permission', this is key and fundamental: pushes are received only by users who explicitly gave permission (in the browser/app); you cannot 'deliver to everyone' — reach is limited to those who subscribed and have not revoked permission. Honestly about 'delivery is not guaranteed': pushes may not arrive (device off/offline, permission revoked, OS/browser limitations and throttling, especially iOS web-push with restrictions) — delivery of each push cannot be guaranteed. Honestly about 'frequency is double-edged': too-frequent/irrelevant pushes annoy and lead to opt-outs and app deletion/permission revocation; the strategy is precisely about a balance of value and frequency, not about 'bombing'. Honestly about 'pushes ≠ sales': pushes can bring a user back and increase engagement for part of the audience, but this is not a guarantee of conversion/sales — they depend on the offer, product, moment. Honestly about 'this is strategy, not technical implementation': setting up the push SDK/service is separate technical work. Honestly about the effect: it designs a push strategy (segments, scenarios, frequency, copy, metrics, correct opt-in), helping bring value to part of the subscribers without annoyance, but pushes go only with permission, delivery is not guaranteed, frequency is double-edged, pushes ≠ sales; this is strategy, not technical implementation. Honestly about access: a subscriber base/traffic, a push service/SDK, a product are needed. An important boundary: this is push strategy; browser push — also 566; in-app messages — 567; messenger broadcasts — 561/562/563. The base price starts from 20,000 ₽ for a strategy (depends on the scope of scenarios).
Problems we solve
- Pushes are sent chaotically/too often — opt-outs and app deletions grow.
- A misconception that pushes reach everyone and delivery is guaranteed.
- Not knowing that pushes go only with explicit permission (opt-in) and it can be revoked.
- A misconception that pushes by themselves = sales.
What's included in the Push-notifications strategy service
- An audit of the subscriber base and current pushes, segmentation
- A map of scenarios (triggered/transactional/promo) and a frequency policy (frequency capping)
- Timing, copy and CTA, metrics and anti-annoyance
- Recommendations for correct opt-in (how to request permission)
- An honest assessment: what part of the audience pushes are available to and what depends on the offer
- Honest boundaries (only with permission; delivery is not guaranteed; frequency is double-edged; pushes ≠ sales; this is strategy, not technical implementation)
- Documentation and handover
- Review with you
What you get
- A push strategy (segments, scenarios, frequency, copy, timing, metrics)
- A balance of value and frequency — value to part of the subscribers without annoyance and opt-out growth
- An honest assessment: what pushes give and what depends on the offer/product
- Honest boundaries (only with permission; delivery is not guaranteed; pushes ≠ sales)
How the work goes: steps
- We audit the base/current pushes, segment, design scenarios and frequency
- We work out copy/timing/metrics and correct opt-in
- We honestly set boundaries (only with permission; delivery is not guaranteed; pushes ≠ sales) and hand over the strategy
Why PDV Expert
- Fixed price and timeline — no surprises on the invoice.
- Report and recommendations in plain language — clear without a technical background.
- In touch at every step and answering questions about the result.
FAQ
Will pushes reach all my users?
No, honestly: pushes are received only by those who gave permission (in the browser/app) and have not revoked it. Plus delivery is not guaranteed — the device may be offline, permission revoked, there are OS/browser limitations and throttling (especially iOS web-push). We honestly build a strategy for the real reach, without promises of 'delivering to everyone'.
The more pushes, the more sales?
On the contrary, it is dangerous, honestly: too-frequent/irrelevant pushes annoy and lead to opt-outs and app deletion. Pushes can bring back and engage part of the audience, but this is not a guarantee of sales — they depend on the offer, product, moment. The strategy is precisely about a balance of value and frequency, not about 'bombing'.
Will you also set everything up technically?
This is strategy, honestly: we design segments, scenarios, frequency, copy, metrics and correct opt-in. The technical setup of the push service/SDK is separate work. We honestly separate strategy and technical implementation so you understand the scope.
About the provider
The «Push-notifications strategy» service is provided by PDV Expert — a team specialising in «Content & acquisition». We work under contract and deliver a written report with recommendations.