WhatsApp Business broadcasts

WhatsApp Business broadcasts is setting up official broadcasts via the WhatsApp Business Platform (API through a partner provider): connecting the WhatsApp Business API, collecting and verifying a base with consent (opt-in), designing and submitting template messages for Meta moderation, segmentation, scenarios (notifications/service/promo within categories), compliance with the 24-hour window rules (session vs template messages), metrics, CRM/ESP integration. The work: API connection, opt-in, templates+moderation, scenarios. Honestly about 'only with consent (opt-in)', this is key and fundamental: WhatsApp allows writing only to those who explicitly gave consent to this channel; you cannot broadcast to a 'bought'/non-consenting base — this violates the rules and the law (152-FZ) and leads to blocking. 'We broadcast to everyone on any base' = a lie and a ban risk. Honestly about 'moderation and templates': business-initiated messages outside the 24-hour window are possible only with Meta-approved templates in allowed categories; Meta can reject a template — we do not control its decisions. Honestly about 'the 24-hour window rules': free session messages — only within 24 hours after the user's message; outside the window — only templates. Honestly about 'delivery/reads not guaranteed': delivery depends on the user's number/device, reads even more so; it cannot be guaranteed. Honestly about 'a paid channel': the WhatsApp Business API is charged for conversations/messages per Meta's rules — these are operating costs beyond the work. Honestly about 'channel availability': the channel's operation and rules depend on Meta and the provider; policy and availability may change. Honestly about 'a broadcast ≠ sales': the channel can increase reach/response among the consenting audience, but this is not a guarantee of conversion/sales — they depend on the offer/product. Honestly about the effect: it connects the official WhatsApp Business API, builds broadcasts to a consenting base via approved templates with compliance with window/category rules and metrics, giving a legal communication channel, but only with opt-in, with Meta moderation (rejections beyond our control), delivery/reads not guaranteed, the channel is paid, a broadcast ≠ sales. Honestly about access: a WhatsApp Business API via a provider, a base with consent, a budget for messages are needed. An important boundary: this is WhatsApp; Telegram broadcasts — 562; Viber — 563; SMS — 564. The base price starts from 25,000 ₽ for setup (excluding Meta/provider message fees).

• You want to message clients on WhatsApp but the rules are unclear (opt-in, templates, the 24-hour window, categories).
• A misconception that you can broadcast to any/bought base without consent (a blocking risk and a 152-FZ violation).
• Not knowing that templates pass Meta moderation and can be rejected, and the channel is paid.
• A misconception that a WhatsApp broadcast = guaranteed sales.

• Connecting the official WhatsApp Business API through a partner provider
• Collecting/verifying a base with consent (opt-in), segmentation
• Designing template messages and submitting for Meta moderation (allowed categories)
• Scenarios with compliance with the 24-hour window rules, metrics, CRM/ESP integration
• An honest assessment: what is actually possible per the platform's rules and what depends on the offer
• Honest boundaries (only with opt-in; Meta moderation, rejections beyond control; the 24-hour window rule; delivery/reads not guaranteed; a paid channel; availability depends on Meta; a broadcast ≠ sales)
• Documentation and handover
• Review with you

• A connected legal WhatsApp Business API channel with broadcasts to a consenting base
• Approved templates and scenarios within Meta's rules + metrics
• An honest assessment: what the channel gives and what depends on the offer/product
• Honest boundaries (only with opt-in; Meta moderation; delivery is not guaranteed; a broadcast ≠ sales)

• We connect the WhatsApp Business API through a provider, verify the base for consent (opt-in)
• We design templates, submit for Meta moderation, set up scenarios within the window/category rules
• We honestly set boundaries (only with opt-in; moderation; delivery is not guaranteed; a broadcast ≠ sales) and hand over with metrics

• Can I broadcast to my base of numbers without consent?

  No, honestly: WhatsApp allows writing only to those who explicitly gave consent to this channel (opt-in). Broadcasting to a 'bought'/non-consenting base violates the platform's rules and the law (152-FZ) and leads to number blocking. We work only legally, to a consenting base — this is fundamental.

• Will any of my text go to everyone immediately?

  Not any and not always, honestly: outside the 24-hour window after the user's message, a business can write only with Meta-approved templates in allowed categories, and Meta can reject a template — we do not control its decisions. Free messages — only within 24 hours after the user's contact. Plus the channel is paid (Meta charging).

• Does a WhatsApp broadcast guarantee sales?

  No, honestly: the channel can increase reach and response among the consenting audience, but this is not a guarantee of conversion/sales — they depend on the offer, product, base. Plus delivery/reads are not guaranteed (depend on the user). We honestly set up a legal channel, without promises of sales.