Viber broadcasts
We set up official broadcasts in Viber (Viber Business Messages via a provider): segmentation, message types, scenarios, metrics — per the platform's rules. Honestly and bluntly upfront, and as a matter of principle: broadcasts are possible ONLY to a base with consent (opt-in), the channel is paid (charging per message), there are rules by type (service/advertising) and content, advertising requires labeling (ORD/erid in the RF), and delivery depends on the user having Viber. And a broadcast ≠ sales. Without promises of broadcasting to a non-consenting base and sales growth.
Viber broadcasts — overview
Viber broadcasts is setting up official business broadcasts via Viber Business Messages (connected through a provider/aggregator): sender registration (Sender ID), verifying a base with consent (opt-in), segmentation, choosing message types (service/transactional vs advertising — with their own rules and rates), scenarios, buttons/media, metrics, a cascade/fallback to SMS if needed. The work: connection, opt-in, types/scenarios, metrics. Honestly about 'only with consent (opt-in)', this is key and fundamental: a legal broadcast in Viber is possible only to a base that gave consent to this channel; broadcasting to a 'bought'/non-consenting base violates the rules and the law (152-FZ) and leads to sender blocking. 'We broadcast to any base' = a lie and a ban risk. Honestly about 'the channel is paid': Viber Business Messages is charged per message (advertising is more expensive than service) — these are operating costs beyond the work. Honestly about 'rules by type and content': service and advertising messages are regulated differently (time, frequency, content); a violation leads to restrictions. Honestly about 'advertising — labeling': in the RF advertising messages are subject to labeling (ORD/erid). Honestly about 'delivery is not guaranteed': the message arrives if the user has Viber installed and active; otherwise — non-delivery (a fallback to SMS can be set up, separately). Honestly about 'a broadcast ≠ sales': the channel can increase reach/response among the consenting audience, but this is not a guarantee of conversion/sales — they depend on the offer/product. Honestly about the effect: it connects the official Viber Business Messages, sets up broadcasts to a consenting base (opt-in) with types/scenarios/metrics and an SMS cascade if needed, giving a legal channel, but only with consent, the channel is paid, rules by type/content, advertising with labeling, delivery depends on having Viber, a broadcast ≠ sales. Honestly about access: Viber Business via a provider, a base with consent, a budget for messages are needed. An important boundary: this is Viber; WhatsApp — 561; Telegram — 562; SMS — 564. The base price starts from 20,000 ₽ for setup (excluding provider message fees).
Problems we solve
- You want to message clients in Viber but the rules are unclear (opt-in, message types, rates, labeling).
- A misconception that you can broadcast to any/bought base without consent (a blocking risk, 152-FZ).
- Not knowing that the channel is paid, message types are regulated, and advertising requires labeling (ORD/erid).
- A misconception that a Viber broadcast = guaranteed sales; expecting 100% delivery.
What's included in the Viber broadcasts service
- Connecting Viber Business Messages via a provider, sender registration (Sender ID)
- Verifying a base with consent (opt-in), segmentation
- Choosing message types (service vs advertising), scenarios, buttons/media
- Metrics, a cascade/fallback to SMS if needed, accounting for advertising labeling (ORD/erid)
- An honest assessment: what is actually possible per the rules and rates and what depends on the offer
- Honest boundaries (only with opt-in; the channel is paid; rules by type/content; advertising labeling; delivery depends on having Viber; a broadcast ≠ sales)
- Documentation and handover
- Review with you
What you get
- A connected legal Viber Business channel with broadcasts to a consenting base + metrics
- Correct message types and scenarios within the rules (+ an SMS cascade if needed)
- An honest assessment: what the channel gives and what depends on the offer/product
- Honest boundaries (only with opt-in; the channel is paid; delivery depends on Viber; a broadcast ≠ sales)
How the work goes: steps
- We connect Viber Business via a provider, register the sender, verify the base for consent
- We set up types/scenarios/metrics, account for advertising labeling, an SMS cascade if needed
- We honestly set boundaries (only with opt-in; the channel is paid; a broadcast ≠ sales) and hand over
Why PDV Expert
- Fixed price and timeline — no surprises on the invoice.
- Report and recommendations in plain language — clear without a technical background.
- In touch at every step and answering questions about the result.
FAQ
Can I broadcast to my base of numbers without consent?
No, honestly: a legal broadcast in Viber is possible only to a base with consent to this channel (opt-in). Broadcasting to a 'bought'/non-consenting base violates the platform's rules and the law (152-FZ) and leads to sender blocking. We work only to a consenting base — this is fundamental.
Will the message definitely reach everyone?
Not guaranteed, honestly: the message arrives if the user has Viber installed and active; otherwise — non-delivery. A cascade/fallback to SMS can be set up (separately) to increase reach. Plus the channel is paid (charging per message, advertising more expensive). We honestly set it up for the real reach.
Does a Viber broadcast guarantee sales?
No, honestly: the channel can increase reach and response among the consenting audience, but this is not a guarantee of conversion/sales — they depend on the offer, product, base. Advertising messages are also subject to labeling (ORD/erid) and regulated by rules. We honestly set up a legal channel, without promises of sales.
About the provider
The «Viber broadcasts» service is provided by PDV Expert — a team specialising in «Content & acquisition». We work under contract and deliver a written report with recommendations.