SMS campaigns
We set up SMS campaigns via an aggregator: sender name, segmentation, scenarios, metrics, short links — per the law and operators' rules. Honestly and bluntly upfront, and as a matter of principle: advertising SMS can be sent ONLY to a base with the subscriber's consent (152-FZ + the advertising law), a violation leads to FAS fines; the channel is paid (a fee per SMS), advertising requires labeling (ORD/erid in the RF), and delivery is not guaranteed (operator filters, invalid numbers). And SMS ≠ sales. Without promises of broadcasting to a non-consenting base and sales growth.
SMS campaigns — overview
SMS campaigns is setting up SMS broadcasts via an operator/aggregator: registering a sender name (alpha-name), checking the base for consent (opt-in) and number validity, segmentation, scenarios (service/transactional vs advertising), texts accounting for the character limit, short links and UTM, metrics (delivery/clicks), a cascade with messengers if needed. The work: sender, opt-in/validation, scenarios, metrics. Honestly about 'advertising — only with consent', this is key and fundamental: advertising SMS can be sent only to subscribers who gave consent (152-FZ + article 18 of the advertising law); broadcasting to a 'bought'/non-consenting base is illegal and leads to FAS fines and complaints. 'We broadcast to any base' = a lie and a legal risk. Honestly about 'advertising — labeling': in the RF advertising messages are subject to labeling (accounting via ORD, an erid token). Honestly about 'the channel is paid': each SMS is charged (advertising more expensive, long texts = several SMS) — operating costs beyond the work. Honestly about 'delivery is not guaranteed': SMS may not arrive (operator filters, invalid/inactive numbers, spam filtering) — delivery of each cannot be guaranteed, we rely on delivery reports. Honestly about 'service vs advertising': transactional/service SMS (codes, statuses) are regulated more leniently than advertising; they cannot be mixed. Honestly about 'SMS ≠ sales': the channel is fast and noticeable, can give a response, but this is not a guarantee of conversion/sales — they depend on the offer/product; intrusiveness annoys and leads to opt-outs/complaints. Honestly about the effect: it sets up legal SMS broadcasts to a consenting base (opt-in) with a sender name, segments, scenarios, short links and metrics, giving a fast channel, but advertising only with consent (152-FZ, fines for violation), with labeling, the channel is paid, delivery is not guaranteed, SMS ≠ sales. Honestly about access: a sender name, a consenting base, a budget for SMS are needed. An important boundary: this is SMS; WhatsApp — 561; Viber — 563; RCS — 565. The base price starts from 18,000 ₽ for setup (excluding operator SMS fees).
Problems we solve
- You want to reach quickly via SMS but the rules are unclear (consent, labeling, operator filters).
- A misconception that you can send advertising to any/bought base without consent (FAS fines, 152-FZ).
- Not knowing that the channel is paid, delivery is not guaranteed, and advertising requires labeling (ORD/erid).
- A misconception that SMS = guaranteed sales; intrusiveness → complaints/opt-outs.
What's included in the SMS campaigns service
- Registering a sender name (alpha-name) with the operator/aggregator
- Checking the base for consent (opt-in) and number validity, segmentation
- Scenarios (service vs advertising), texts accounting for the character limit, short links/UTM
- Metrics (delivery/clicks), accounting for advertising labeling (ORD/erid), a cascade with messengers if needed
- An honest assessment: what is legal/possible and what depends on the offer
- Honest boundaries (advertising only with consent — 152-FZ, fines; labeling; the channel is paid; delivery is not guaranteed; SMS ≠ sales)
- Documentation and handover
- Review with you
What you get
- Set-up legal SMS broadcasts to a consenting base with a sender name + metrics
- Correct scenarios (service/advertising) and short links with analytics
- An honest assessment: what the channel gives and what depends on the offer/product
- Honest boundaries (advertising only with consent; the channel is paid; delivery is not guaranteed; SMS ≠ sales)
How the work goes: steps
- We register the sender name, check the base for consent/validity, segment
- We set up scenarios/texts/short links/metrics, account for labeling (ORD/erid)
- We honestly set boundaries (advertising only with consent; delivery is not guaranteed; SMS ≠ sales) and hand over
Why PDV Expert
- Fixed price and timeline — no surprises on the invoice.
- Report and recommendations in plain language — clear without a technical background.
- In touch at every step and answering questions about the result.
FAQ
Can I send advertising to my base of numbers?
Only with consent, honestly: advertising SMS can be sent only to subscribers who gave consent (152-FZ + the advertising law). Broadcasting to a 'bought'/non-consenting base is illegal and leads to FAS fines and complaints. Service/transactional SMS (codes, statuses) is a separate story. We work only legally, to a consenting base.
Will SMS definitely reach everyone and bring sales?
No to both, honestly: delivery is not guaranteed (operator filters, invalid/inactive numbers), we rely on delivery reports. And SMS is a fast channel, but this is not a guarantee of sales: they depend on the offer, product, base; intrusiveness also annoys and leads to complaints. We honestly set up the channel, without promises of sales.
What about labeling and cost?
Advertising is labeled, the channel is paid, honestly: in the RF advertising SMS are subject to labeling (accounting via ORD, an erid token), and each SMS is charged (advertising more expensive, a long text = several SMS). These are operating costs beyond our work. We account for labeling and calculate the cost transparently.
About the provider
The «SMS campaigns» service is provided by PDV Expert — a team specialising in «Content & acquisition». We work under contract and deliver a written report with recommendations.