Quiz funnel

A quiz funnel is a short interactive quiz instead of a regular request form. A visitor goes through a few simple questions (what they need, budget, timing), sees progress and at the end gets a personalized result, calculation or bonus — and leaves their contact. This way you both engage and immediately learn what the person needs. It is not a landing with a stepped form: the questions lead to a personalized result and qualify the lead, rather than just splitting one form into steps. Unlike a landing page that tells and sells, a quiz is an engaging path to a lead through questions. Leads go to your CRM, email or a messenger. The base price starts from 30,000 ₽; the total depends on the number of questions, logic and integrations.

• A regular request form is scary — a visitor does not want to leave their phone right away and leaves.
• Leads come in “empty” — it is unclear what the person needs, and the manager spends time clarifying.
• Ads bring traffic, but few convert into leads — there is nothing to hook and engage them.
• You want to filter out non-target leads and learn the budget or task before the call.

• Quiz script: questions, answer options, transition logic (branching)
• Engaging interface: progress bar, images for options, responsive
• A personalized result or benefit at the end: calculation, selection, completion bonus
• A contact form at the end and sending the lead to CRM, email or a messenger
• Integrations: CRM, Telegram or WhatsApp, email, analytics and goals
• Ad connection: UTM tags, goals for analytics and optimization
• A/B variants of questions and offers (optional)
• SEO foundation and fast loading; hosted on a separate page or within the site

• Often more leads from the same traffic — a quiz engages better than a form (the result depends on the offer and audience)
• Leads are “warm” and clear: you know the task and budget in advance
• Fewer non-target inquiries — unsuitable ones are filtered out by answers
• Leads go straight to CRM or a messenger — the manager sees the context

• You leave a request and describe the service, questions and where to send leads
• We work out the quiz script, offer and integrations
• We build, connect CRM or a messenger and launch

• How is a quiz different from a landing page and from ready services (Marquiz)?

  A landing tells and sells; a quiz engages through questions and qualifies the lead. Ready builders (like Marquiz) are cheaper and fast for standard quizzes, but charge a subscription and have limits: it is hard to build a complex calculator, branded animation or a non-standard integration that the platform does not support. Your own quiz is for exactly those cases — plus your own brand and no monthly fee.

• Where do the leads go?

  Wherever convenient: your CRM, email, Telegram or WhatsApp. We connect notifications so the manager reacts quickly, and we pass the quiz answers along with the contact.

• How much does it cost and what does the price depend on?

  The base price starts from 30,000 ₽ for a quiz of up to 5 questions with simple logic, without A/B. Complex logic (branching, calculations), many questions, custom design and integrations are estimated separately. We calculate it after you describe the task.