ROAS and payback monitoring
We continuously watch the payback of your ads — ROAS, CPA, revenue by campaigns and channels relative to cost — and signal when payback drops: a channel went negative, CPA rose, a campaign spends but does not return. So you see what stopped paying off the same day rather than in the end-of-month report. Honestly upfront: this is consolidating data and alerting on deterioration, not raising payback and not running the ads; and ROAS is accurate exactly as far as conversions and attribution are set up correctly.
ROAS and payback monitoring — overview
ROAS and payback monitoring is an ongoing (monthly) service: we link spend from ad accounts with revenue/conversions from analytics and/or CRM and compute payback by campaigns, channels and (where possible) products — ROAS, CPA/CPO, revenue and margin relative to cost. We watch the dynamics against your usual level and signal when payback worsens: a channel in the negative, CPA up, a campaign spending without return. Honestly about attribution, this is key: 'true' ROAS depends on the attribution model (last-click, positional, data-driven), the conversion window, whether refunds, offline sales and a long deal cycle are accounted for — so a ROAS figure is an estimate, not an absolute truth, and it differs across models; we fix a single methodology with you. Honestly about data: it is all built on correct revenue/conversion passing — if conversions are set up incompletely or duplicated, ROAS will lie (garbage in, garbage out). Honestly about the essence: this is consolidation, computation and alerting, NOT raising payback and NOT running/optimizing the ads — raising ROAS (bids, creatives, landing pages, assortment) and reacting to a drop must be done by you or your specialist (we can do it as a separate service); monitoring shows what dropped, it does not do the work for you. Honestly about metrics: this is observation of the fact and anomalies (correlation), not a proven cause and not a forecast. Coverage is the connected accounts, analytics, campaigns; someone must react to an alert. An important boundary: this is payback monitoring, not running ads, not setting up end-to-end analytics/attribution and not financial consulting. If there is no revenue data or end-to-end analytics is not set up, setup is needed first, otherwise ROAS cannot be computed honestly. Picture this: instead of 'at the end of the month we realized one channel had long been negative and ate the profit' you get a signal as soon as a channel's payback dropped below normal. The base price starts from 12,000 ₽ per month; it depends on the number of channels and the complexity of attribution.
Problems we solve
- You do not see in real time which channels and campaigns pay off and which are negative.
- You learn of an unprofitable channel from a report when the profit is already lost.
- ROAS is computed differently and you do not trust the numbers.
- CPA rose or revenue dropped, and you notice late.
What's included in the ROAS and payback monitoring service
- Linking spend (accounts) with revenue/conversions (analytics, CRM)
- Computing ROAS, CPA/CPO, revenue by campaigns and channels
- Agreeing on the attribution methodology and conversion window
- Payback control relative to normal and alerts on a drop
- Indication of the channel/campaign that went negative
- Flagging gaps and duplicates in conversion passing (not setup)
- Monthly continuous operation
- An alert channel of your choice (email, messenger, webhook)
What you get
- You see channel and campaign payback in near real time
- You catch a channel gone negative and rising CPA earlier
- A single agreed ROAS methodology you can trust
- You know where to intervene (raising payback — separately)
How the work goes: steps
- We clarify channels, revenue sources, the attribution methodology and the alert channel; collect access
- We link spend and revenue, set up ROAS computation and thresholds
- We launch monitoring, calibrate on real data
Why PDV Expert
- Fixed price and timeline — no surprises on the invoice.
- Report and recommendations in plain language — clear without a technical background.
- In touch at every step and answering questions about the result.
FAQ
Will you raise ROAS and payback?
No. Monitoring computes payback and signals deterioration, but it does not run or optimize the ads. Raising ROAS (bids, creatives, landing pages, assortment) and reacting to a drop must be done by you or your specialist; we can provide running and optimization separately.
Why might your ROAS differ from the account's numbers?
ROAS depends on the attribution model, the conversion window, the handling of refunds and offline sales — it differs across models, it is an estimate, not an absolute truth. The account computes by its own logic. We fix a single methodology with you and build the computation on correct revenue passing.
Can the payback numbers be trusted?
Only if revenue/conversion passing is set up correctly and attribution is agreed. With incomplete or duplicated conversions ROAS will lie (garbage in, garbage out). We flag gaps, but setting up end-to-end analytics is separate work.
About the provider
The «ROAS and payback monitoring» service is provided by PDV Expert — a team specialising in «Diagnostics & monitoring». We work under contract and deliver a written report with recommendations.