Schema.org markup continuous validation
We continuously check the structured data (Schema.org / JSON-LD) on your key pages: is it present, is it valid, are there errors, did it disappear after a deploy. If the markup breaks, vanishes or develops errors, you get an alert. Honestly upfront: this is an ongoing service that detects markup problems and notifies — it does not write or fix the markup for you; and even perfectly valid markup does not guarantee rich results in search — the search engine decides whether to show them.
Schema.org markup continuous validation — overview
Schema.org markup continuous validation is an ongoing (monthly) service: we regularly check the structured data (usually JSON-LD, microdata if needed) on an agreed set of pages — products, articles, organization, breadcrumbs, FAQ, reviews, etc. We validate the markup against Schema.org and against search engines' rich-results requirements, check validity and required/recommended fields, and compare against a fixed baseline. If after a deploy or a template change the markup disappears, stops validating, loses required fields or develops errors, you immediately get an alert with details (which page, which type, which error). Honestly about the essence: this is detection and alerting, NOT writing and NOT fixing the markup — we do not implement or edit JSON-LD for you; implementation and remediation are done by your team or by us separately. And crucially: valid markup is a necessary condition but not a guarantee of rich results (rich snippets) in the results. Whether to show stars, prices, FAQ blocks and so on is decided by the search engine itself by its own criteria and trust in the site; we cannot guarantee it and do not promise "we will get you into rich snippets". Monitoring only ensures the markup stays correct rather than silently disappearing. We watch drift from a baseline — so the markup must already be on the site; if there is none, implementation is needed first (separately or within an SEO audit), and only then continuous control. Coverage is only the configured pages and types; as the site grows the list is kept current together with you. False positives are possible on legitimate schema changes — we update the baseline by agreement; search engines' requirements also change and we account for that. Access to the pages is needed to check; someone must react to an alert. An important boundary: this is ongoing markup-correctness monitoring, not a one-time SEO markup audit with recommendations and not its implementation. If there is almost no structured data on the site or the site is very small, continuous monitoring is overkill — a one-time check is enough. Picture this: instead of "we had star reviews in search for six months, then after a redesign the markup fell off and the snippets vanished, and we only noticed from a drop in clicks" you get an alert on the deploy day that the product markup stopped validating. The base price starts from 8,000 ₽ per month; it depends on the number of pages and markup types.
Problems we solve
- You set up the markup but do not know whether it broke after deploys.
- After a redesign or template change the markup may have silently disappeared.
- Rich snippets were there and then vanished — unclear when and why.
- You learn about markup problems only from a drop in clicks.
What's included in the Schema.org markup continuous validation service
- Checking JSON-LD (microdata if needed) on agreed pages
- Validation against Schema.org and rich-results requirements
- Control of required and recommended fields
- Comparison against a fixed baseline by type (product, article, FAQ, reviews, etc.)
- Alerts on disappearance, errors or lost fields
- Baseline updates when the schema or search-engine requirements change
- Monthly continuous operation of the check
- An alert channel of your choice (email, messenger, webhook)
What you get
- You quickly learn if the markup broke or disappeared
- You see on which page, which type and which error
- Less chance of silently losing rich snippets
- You know what to fix in the markup (implementation — separately)
How the work goes: steps
- We fix the markup baseline, agree on pages and the alert channel; collect access
- We set up the regular validation and comparison against the baseline
- We launch the continuous check and update the baseline on legitimate changes
Why PDV Expert
- Fixed price and timeline — no surprises on the invoice.
- Report and recommendations in plain language — clear without a technical background.
- In touch at every step and answering questions about the result.
FAQ
Will rich snippets (stars, prices, FAQ) appear after the monitoring?
No, that cannot be guaranteed. Valid markup is a necessary condition, but whether to show rich results is decided by the search engine itself by its own criteria and trust in the site. Monitoring only ensures the markup does not break or disappear; "we will get you into rich snippets" cannot be promised honestly.
Will you implement and fix the markup?
No. This is monitoring: it checks the markup and sends an alert on a break. Writing and fixing JSON-LD is done by your team or by us separately. If there is no markup at all, implementation comes first (separately or within an SEO audit), then monitoring.
Is this a subscription or a one-time check?
An ongoing service with monthly billing: we fix the baseline once, then validation runs continuously and sends alerts. A one-time markup check is part of an SEO audit, a different format.
About the provider
The «Schema.org markup continuous validation» service is provided by PDV Expert — a team specialising in «Diagnostics & monitoring». We work under contract and deliver a written report with recommendations.