Sentiment analysis ongoing
We run ongoing monitoring of the sentiment of brand mentions: what and how people write about you (positive/negative/neutral), spikes, topics, sources. Honestly and bluntly upfront: this is MEASUREMENT and signals, NOT reputation management itself and not sales. And honestly about accuracy: automatic sentiment analysis makes mistakes (sarcasm, context, irony), and manual analysis is subjective; sentiment figures are an estimate, not absolute truth. Without promises of reputation/sales growth from monitoring itself.
Sentiment analysis ongoing — overview
Sentiment analysis (ongoing) is continuous monitoring and analysis of the sentiment of brand/product mentions in social media, reviews, media: collecting mentions (monitoring systems), classifying sentiment (positive/negative/neutral), identifying spikes and trends, analyzing the topics and sources of negativity/positivity, regular reports and alerts on sharp negativity. The work: setting up monitoring, classification, regular analysis, reports/alerts. Honestly about 'this is measurement/signals, not management and not sales', this is key: sentiment analysis shows what and how people say about you and gives early signals (e.g. a spike in negativity), but by itself it does not improve reputation and does not bring sales — it is an analytical tool for decisions, while actions (replies, corrections, crisis management) are separate work. 'We set up monitoring — reputation will improve' = a lie. Honestly about 'accuracy is limited', this matters: automatic sentiment analysis regularly errs on sarcasm, irony, context, slang, negations; manual labeling is subjective. Sentiment figures are an estimate with a margin of error, not absolute truth; we honestly show confidence and do not present percentages as precise truth. Honestly about 'depends on monitoring coverage': tools do not see everything (closed chats, some platforms, distortions); data completeness is limited. Honestly about 'alerts help but do not prevent': early detection of negativity speeds up the reaction but does not prevent the negativity itself. Honestly about the effect: it runs ongoing sentiment monitoring (collection, classification, spikes, topics, reports/alerts), giving signals and understanding for decisions, but this is measurement, not reputation management/sales; sentiment accuracy is limited (an estimate, not truth); monitoring coverage is incomplete. Honestly about access: monitoring systems (some paid), a list of brands/keywords are needed. An important boundary: this is sentiment monitoring (measurement); reaction to negativity/trolls — 505; crisis — 504; reputation work/ORM more broadly — group 508. The base price starts from 22,000 ₽ per month for monitoring/analysis (the cost of monitoring systems is separate).
Problems we solve
- It is unclear what and how people say about the brand; negativity is noticed late.
- A misconception that sentiment monitoring by itself improves reputation/sales.
- Blind trust in sentiment percentages (auto-analysis errs on sarcasm/context).
- Expecting full coverage (some platforms/chats are invisible to tools).
What's included in the Sentiment analysis ongoing service
- Setting up mention monitoring systems (brands, products, keywords)
- Classifying sentiment (positive/negative/neutral) accounting for the margin of error
- Identifying spikes, trends, topics and sources; alerts on sharp negativity
- Regular reports with an honest assessment of data confidence
- An honest assessment: what monitoring shows (signals) and what requires action (505/504/508)
- Honest boundaries (measurement, not management/sales; accuracy is limited — an estimate, not truth; coverage is incomplete; alerts do not prevent negativity)
- Documentation and handover
- Review with you
What you get
- Ongoing sentiment monitoring with reports and alerts on negativity
- Early signals and an understanding of topics/sources for decisions
- An honest assessment: what monitoring gives (signals) and what depends on actions/product
- Honest boundaries (measurement ≠ reputation management/sales; accuracy is limited; coverage is incomplete)
How the work goes: steps
- We set up monitoring (brands/keywords), classify sentiment
- We identify spikes/topics, send alerts on negativity, make reports
- We honestly set boundaries (these are signals, not management; accuracy is limited) and hand over for action
Why PDV Expert
- Fixed price and timeline — no surprises on the invoice.
- Report and recommendations in plain language — clear without a technical background.
- In touch at every step and answering questions about the result.
FAQ
Will sentiment monitoring improve reputation/sales?
By itself — no, honestly: sentiment analysis shows what people say about you and gives early signals, but it is an analytical tool, not reputation management and not sales. Reputation is changed by actions (replies, corrections, crisis management), not by monitoring itself. 'We set up monitoring — reputation will improve' is a deception.
Can sentiment figures be fully trusted?
With a caveat, honestly: automatic analysis regularly errs on sarcasm, irony, context, negations, and manual labeling is subjective. Sentiment percentages are an estimate with a margin of error, not absolute truth. We honestly show confidence and do not present figures as precise truth.
Will you see all mentions of the brand?
Not all, honestly: monitoring tools do not see closed chats, some platforms and sometimes distort; data completeness is limited. We maximize coverage with available systems and honestly indicate the 'blind spots' rather than pretend to see everything.
About the provider
The «Sentiment analysis ongoing» service is provided by PDV Expert — a team specialising in «Content & acquisition». We work under contract and deliver a written report with recommendations.