Social listening

Social listening is a system that searches social media, press, forums and review sites for mentions of your brand, product, keywords and competitors, tags sentiment (positive/negative/neutral) and sends alerts about what matters. We connect a platform (Brand Analytics, YouScan, Medialogia, Mention, etc.), set up topics and filters, dashboards, alerts on spikes and negatives, and reports. Why: to see negatives in time and respond, catch trends and news hooks, compare yourself with competitors, find leads and ambassadors. Honestly about the main point: coverage is not 100%. Platforms see open sources, but closed and private accounts, personal messages and some sites (where there is no data access, a limited API, or monitoring is restricted by the site’s policy or paid access) are invisible; some things are found with a delay. Personal messages are inaccessible in principle — that is technically and legally impossible for any compliant service. So "we will catch everything written about you" cannot be promised — we catch a significant share from the available sources. Sentiment is tagged by an algorithm and is approximate: it confuses sarcasm, irony, complex context and slang, so important mentions should be reviewed by eye — we set up filters to reduce noise, but 100% sentiment accuracy does not exist. Important: this is a monitoring tool, not reputation management. It shows what is said about you but does not fix the situation for you — responding and working on reputation is on you (we can suggest a process). For Russia, coverage is stronger on VKontakte, Telegram, Dzen, review sites and press; some foreign sites are limited — we will pick a set for your audience. The platform is a subscription, the tariff depends on the volume of mentions and features and is your cost, billed directly by the vendor separately from our work; our price is for setting up topics, filters, alerts and reports. If the brand is small and there are almost no mentions, monitoring is excessive for now (for example, if you are mentioned a couple of times a year, it is not needed at all) — its value grows with the volume of conversation about you; we will honestly say so. Picture this: an angry post about your product is gaining reach — the system sends an alert within the hour, and you respond before it spreads, instead of learning about it a week later. The base price starts from 35,000 ₽; it depends on the number of topics, sources and the platform.

• You do not know what is said about your brand and product, or where.
• Negatives surface and spread before you manage to respond.
• There is no picture of competitors and trends in your niche.
• Mentions are scattered across sites, with no single feed or alerts.

• Connecting a monitoring platform (Brand Analytics / YouScan / Medialogia, etc.)
• Setting up topics, keywords, filters and negative keywords
• Dashboards and a mention feed with sentiment
• Real-time alerts on negatives and spikes
• Monitoring of competitors and niche trends
• Reports on dynamics and sentiment
• An honest assessment of source coverage for your audience (RF platforms)
• An assessment of whether there is enough mention volume for monitoring to pay off

• You see a significant share of mentions from the available sources
• Negatives and spikes are visible in time, you can respond
• There is a picture of competitors and niche trends
• It is clear where the tech ends and live response and reputation work — on you — begin

• We clarify the brands, topics, competitors and sources
• We set up the platform, filters, dashboards and alerts
• We verify relevance, reduce noise, deliver reports and a response process

• Will you catch everything written about us?

  No, and promising that would be dishonest. Platforms see open sources, but closed and private accounts, personal messages and sites with no data access or a limited API are invisible; some things are found with a delay. We catch a significant share from the available sources and set up filters so you do not drown in noise, but "every single one" does not happen.

• Is the sentiment accurate?

  Approximate. Positive/negative is tagged by an algorithm, and it confuses sarcasm, irony, complex context and slang. So important mentions should be reviewed by eye; we set up filters to reduce errors, but no system gives 100% automatic sentiment accuracy.

• Will it fix my reputation?

  No. Monitoring shows what is said about you and helps you see it in time, but it does not fix the situation itself — responding and working on reputation is on you. It is a tool, not a "we will make you good reviews" service; we can suggest a response process, but reputation management is separate work.