Affiliate platforms

An affiliate program (CPA) is a model where third-party partners (webmasters, media, bloggers, cashback services) bring you customers and get a commission for a result: a sale, a lead or another target action. We connect an affiliate network (Admitad, ePN, etc.) or your own program on a platform: click and conversion tracking, postbacks into your system, rates and terms for partners, anti-fraud checks, partner and material moderation, reports. Honestly about the main point: pay-for-result lowers the risk versus regular advertising, but it is not "free sales" or passive income. The program must be run: finding and moderating partners, updating terms, checking traffic quality. The main risk is fraud: faked leads, cookie stuffing, brand-traffic hijacking (a partner "intercepts" those who would have bought anyway), fake leads. Anti-fraud tools and postback validation reduce this but do not remove it fully — budget for vetting and a payout hold; payout disputes and fraud are common, especially in mass-market niches, and final control of payouts is always on the advertiser. Running the program is ongoing work (OPEX): time for partner moderation, resolving disputed sales, reacting to complaints and platform bans; it is not included in the base setup price. Attribution is contentious: a last-click/cookie model can credit a partner with a sale they barely contributed to; we set the attribution rules and cookie window in advance, but perfect fairness does not exist. Commission to partners and the network fee are your cost, separate from our setup price; the rate must fit your margin, otherwise the program runs at a loss. Partners’ ads also fall under ad marking (in the RF — ORD/erid), and the advertiser can be liable for a partner’s violation too — we set the rules. For the RF you need a contract or offer with each partner and compliance with marking requirements; we help with a template, but the legal risks and liability for violations stay with the program owner — check with a lawyer. If you have low margin (no room for commission), a niche product or no one to promote, affiliate will yield little — we will honestly say so. Picture this: instead of paying for impressions, you pay 10% only when a partner brought a real paid sale, see each partner via postbacks and disable those who push fraud. The base price starts from 40,000 ₽; it depends on the network, the payout model and your system.

• You want to pay for results, not impressions and clicks, but do not know how.
• There is no tracking of affiliate sales — it is unclear who brought what.
• You fear fraud and faked leads from dishonest partners.
• You run affiliate payouts and terms by hand, without margin control.

• Connecting an affiliate network or your own program (Admitad / ePN / platform)
• Click and conversion tracking, postbacks into your system
• Rates, terms and attribution rules (cookie window)
• Anti-fraud checks and a payout hold until validation
• Moderation of partners and ad materials
• Help with marking affiliate ads (ORD/erid)
• Reports on partners, sales and traffic quality
• An honest assessment of whether the commission fits your margin

• You pay partners for results, not for impressions
• You see each partner and their traffic quality via postbacks
• Fraud is tracked, dishonest partners are disabled
• It is clear where the tech ends and your margin, moderation and program management begin

• We clarify the payout model, margin, network and target action
• We set up tracking, postbacks, rates, anti-fraud and ad marking
• We launch, moderate partners, check quality and hold payouts

• Is this passive income and free sales?

  No. Pay-for-result lowers the risk, but the program must be run: finding and moderating partners, updating terms, checking traffic quality and controlling fraud. It is a working channel, not "set and forget" — without management it quickly attracts dishonest partners.

• How do I protect against fraud?

  Fraud is real: faked leads, cookie stuffing, brand-traffic hijacking, fake leads. Anti-fraud checks, postback validation and a payout hold until confirmation greatly reduce it but do not remove it 100% — so we vet partners and hold payouts until the sale is validated.

• How much does it cost and will it fit the margin?

  Commission to partners and the network fee are your ongoing cost, separate from our setup price. The rate must fit your margin, otherwise the program runs at a loss — we will calculate the economics before launch. If there is no margin for commission, we will honestly say that affiliate is not for you yet.