CDP integrations
We bring customer data from all sources — site, CRM, app, offline — into a single profile on a CDP for segmentation and personal communications. Honestly — this is a big project: it pays off when there are many data sources and the data is clean, while for a small business with one channel a CDP is excessive.
CDP integrations — overview
A CDP (Customer Data Platform) is a platform that unifies data about a customer from different systems (site, CRM, mobile app, POS/offline, ad accounts) into a single profile and lets you build segments and run communications and ads on them. We implement a CDP (for example, Mindbox, Segment-like solutions): connect sources, set up collection and profile matching (identity resolution), the data model, segments, exports to channels and analytics, consents. Honestly about the main point: a CDP is a serious infrastructure project, not "a box that links everything by itself". It delivers value only when you have several real data sources worth unifying and the data in them is reasonably clean: dirty, contradictory or scattered data in gives the same kind of unified profile out (garbage in, garbage out). Profile matching is not perfect: one person across different devices, emails and phones is not always merged into one profile, and there are erroneous merges too — that is a normal limit, we set up the rules, but 100% identity accuracy does not exist. A CDP platform is an expensive subscription, the tariff depends on the volume of profiles and events and is your cost; implementation is long (weeks to months) and requires your team’s involvement and access to systems. Unifying customer data into one profile is legally sensitive: it is personal data, requiring consent, a correct policy and storage compliance (152-FZ; for a foreign audience — GDPR); some platforms store data abroad — for the RF that is a residency question: for example, foreign solutions (Segment and the like) store data outside the RF, which may not comply with the 152-FZ localization requirement, and their availability for Russian clients can be restricted — we recommend platforms with in-country storage if that is required. And bluntly: you are the personal-data controller; consent, an up-to-date policy and storage/localization compliance remain your responsibility and are not transferred to us — we advise on platform choice, but the regulatory obligations are yours. And honestly about the boundary: a CDP unifies known customers into profiles for your communications — it is not ordinary web analytics (on-site behavior, see "Analytics integrations"), not a DMP (anonymous segments for ads), and not reverse-ETL (exporting from a warehouse to tools). If you have one channel, little data or no team to work with segments, a CDP is premature and expensive — it is more honest to start with analytics and a CRM; we will say so. Picture this: a customer bought in an offline store, opened the app and abandoned a cart on the site — in the CDP this is one profile, and you send them one relevant offer instead of three disconnected ones. The base price starts from 50,000 ₽; it depends on the number of sources, the platform and the data complexity.
Problems we solve
- Customer data is scattered across the site, CRM, app and POS and is not linked.
- The same customer looks like several different ones across systems.
- You cannot build a segment by real behavior across channels.
- Communications duplicate or contradict each other due to scattered data.
What's included in the CDP integrations service
- CDP implementation (Mindbox / Segment-like solutions)
- Connecting sources: site, CRM, app, offline, ads
- Profile matching (identity resolution) and the data model
- Segments and exports to communication channels and analytics
- Consent handling and data requirements (152-FZ, residency)
- A data-quality check on input (anti-GIGO)
- An honest assessment of data and team readiness for a CDP
- Documentation of the data model and segments
What you get
- A single customer profile from different systems (within matching accuracy)
- Segments by cross-channel behavior for communications
- Fewer duplicates and contradictions in data and messages
- It is clear where the tech ends and data cleanliness, consent and team work begin
How the work goes: steps
- An audit of sources, data quality and segmentation goals
- We connect sources, set up profile matching and the data model
- We build segments and exports, check quality and train the team
Why PDV Expert
- Fixed price and timeline — no surprises on the invoice.
- Report and recommendations in plain language — clear without a technical background.
- In touch at every step and answering questions about the result.
FAQ
Will the CDP link all data perfectly by itself?
No. A CDP unifies data, but the result depends on its cleanliness: dirty and contradictory data gives the same kind of unified profile (garbage in, garbage out). And profile matching is not perfect: one person across different devices/emails/phones is not always merged, and there are erroneous merges. We set up the rules, but 100% identity accuracy does not exist.
Do we really need a CDP?
Not always. A CDP pays off when you have several real data sources worth unifying and a team to work with segments. If you have one channel, little data or no one to use it, a CDP is expensive and premature — it is more honest to start with analytics and a CRM, and we will say so.
How much does it cost and what about the data legally?
A CDP platform is an expensive subscription by the volume of profiles/events — that is your cost; our price is for implementation. Unifying customer data into a profile is personal data: consent and a correct policy are needed (152-FZ; GDPR abroad), and some platforms store data outside the RF — for residency we pick with that in mind. The legal side is confirmed by you.
About the provider
The «CDP integrations» service is provided by PDV Expert — a team specialising in «Website creation and improvement». We work under contract and deliver a written report with recommendations.