Subscription site (paywall)

A subscription site (paywall) is a site where valuable content or a digital service is closed behind paid access: a user takes out a subscription, pays regularly (monthly or yearly), and the content opens according to their plan. Inside there are recurring payments with auto-renewal, subscription tiers, trial periods and an account where the subscriber manages payment and can cancel. There is no offline delivery of goods here (that is the “Subscription box platform”) and no focus on a club and community (that is the “Membership site”) — only digital content or a service and independent payment under your own brand. The base price starts from 180,000 ₽; the total depends on the subscription model and integrations.

• Your content is valuable but sold one-off — there is no recurring income from it or predictable revenue.
• Ready subscription services take a cut and do not give you your own brand and the pricing logic you need.
• Recurring charges, auto-renewal and failed payments are hard to assemble by hand.
• You need to put some content behind a paywall, but flexibly — by plans and access levels.

• Paywall: flexible content gating — full, metered (paid after a few free items) or freemium
• Recurring payments with auto-renewal, plans and trial periods
• Subscriber account: subscription status, payment method, history, cancellation
• Access levels: different content for different plans
• Scheduled content release (drip — materials open on a schedule) and a materials catalog
• Failed-payment recovery (retry attempts) and promo codes
• Subscription analytics: active subscribers, churn, recurring revenue
• Roles: subscriber, editor, administrator; SEO foundation — the open part gets indexed

• Recurring income: subscribers pay every month, not just once
• Your own brand and your own plans, without another service’s cut
• The subscriber manages the subscription themselves — renewal, payment, cancellation
• You see the subscription economics: how many are active, the churn, the revenue

• You leave a request and describe the content, plans and subscription model
• We design the paywall, plans, payment and subscriber account
• We develop, connect recurring payments and launch

• How is a subscription site different from a membership site and subscription boxes?

  A subscription site (paywall) is paid access to digital content or a service by recurring subscription. A membership site is about a closed club and community with access to materials. A subscription box platform is about regular delivery of physical goods. Here the main thing is the paywall and recurring charges for content — without a community and without delivery.

• How do recurring payments and auto-renewal work?

  We connect a payment service that supports recurring charges: the subscription renews automatically, on a failed payment the system retries, and the subscriber can cancel in their account. Note: recurring charges are only possible with the user’s explicit consent under the law; not all banks and payment systems support auto-renewal — we choose the provider and scheme for your model and legal requirements.

• How much does it cost and what does the price depend on?

  The base price starts from 180,000 ₽: a paywall with one gating type, one plan, one payment provider, a basic account and analytics. Multiple plans, metered or freemium, complex integrations and advanced analytics are estimated separately. We calculate it after you describe the subscription model.