Telegram bot and broadcasts

A Telegram bot is the connection of your business bot in Telegram to your site, store or CRM. Through it you send notifications (order confirmation, delivery status, reminders), run support and broadcasts, show a menu/catalog and take requests. We set up the bot, the binding to order events, scenarios and buttons, broadcasts to subscribers, handover to a manager and analytics. Honestly about the main point, specific to Telegram: you may only message those who tapped “Start” on the bot themselves — that is the key limit. You cannot buy a base and broadcast to other people’s accounts: cold broadcasts and contact scraping are prohibited by Telegram rules and the law (152-FZ), Telegram bans bots for it and the law fines. So the subscriber base grows gradually — via a button on the site, a QR or a link; there will be no instant “million reach”. Telegram itself is free for bots (no per-message fee), which is its big advantage over SMS and WhatsApp; our price is for the bot development and integration, not for messages. Message delivery is technically reliable, but “delivered” is not “read”, and a user can mute the bot or block it. Broadcasts go only to your own legally collected subscriber base — this is not a mass-reach tool. Only the messages themselves are free: you will need a budget for bot hosting and maintenance (one-off and small recurring costs are on your side). On user complaints Telegram can restrict or ban the bot — we keep broadcasts within the rules to lower the risk, but cannot guarantee the account’s safety. Subscriber data is personal data under 152-FZ: you, as the bot owner, are responsible for the legality of collection, consent and the consequences of violations; we set up the mechanics, an unsubscribe button and point out the requirements. A ready bot builder fits a simple menu; a custom integration is needed when the bot is tied to orders and CRM and has its own logic — that is what the price is for. And honestly about the boundary: Telegram is a free, rich channel handy for dialog and menus, but reach is limited to the bot’s subscribers; to guarantee notifying any customer (not just a subscriber) you need SMS or WhatsApp, and for cold email marketing — email. The price covers a base bot with notifications; complex logic, payment and a catalog in the bot, two-way CRM integration — are quoted separately. If your audience is not on Telegram or there is no one to subscribe (for example, your customers communicate by email or phone and are not on Telegram), the channel will yield little — we will honestly say so. Picture this: a customer taps “Start” on the bot at checkout — the order, statuses and support replies arrive right in Telegram, where they already are every day, with no fee per message. The base price starts from 35,000 ₽; it depends on the bot logic, the scenarios and your platform.

• Your customers are on Telegram, but you have no official bot with orders and support.
• You send order notifications expensively (SMS) or they get lost (email in spam).
• You run support from personal accounts — no history or handover between managers.
• You want broadcasts and a menu in Telegram but do not know how, within the rules.

• Development and connection of a Telegram bot to your site or CRM
• Notifications on order events: confirmation, status, reminder
• Scenarios, buttons, a menu and request intake in the bot
• Broadcasts to the bot’s subscribers (with consent) and unsubscribe
• Handover to a manager and conversation history
• Subscribe buttons on the site/QR for legal base growth
• Highlighting Telegram rules and 152-FZ requirements
• An honest assessment of whether a Telegram channel pays off for you

• An official bot with orders, statuses and support in Telegram
• Free notifications to subscribers, with no per-message fee
• Support with history and handover between managers
• It is clear where the tech ends and your subscribers, consent and content begin

• We clarify the bot scenarios, notifications and integration
• We build the bot, bind it to orders, set up broadcasts and subscribe buttons
• We test the scenarios, launch and fine-tune

• Can I broadcast ads to a base of numbers or to everyone on Telegram?

  No. In Telegram a bot writes only to those who tapped “Start” themselves — you cannot broadcast to a purchased base or other people’s accounts, it breaks Telegram rules and the law (152-FZ), with bot bans and fines. The subscriber base grows legally — via a site button, a QR or a link. There will be no instant mass reach of “everyone”, and that is honest.

• How much does sending messages cost?

  Messages in Telegram for bots are free — there is no per-message fee, the main advantage over SMS and WhatsApp. You pay once for the bot development and integration (our work). Costs may only arise for bot hosting or external services if your logic needs them.

• How is Telegram better than WhatsApp or SMS?

  Telegram is free per message, handy for menus, support and broadcasts, but reaches only the bot’s subscribers. WhatsApp is paid per conversation but is used even by those not subscribed to you; SMS is pricier but reaches any phone without an app. To guarantee notifying any customer, use SMS/WhatsApp; for convenient dialog and free broadcasts — Telegram. We will help you choose for your audience.