Viber broadcasts

Viber broadcasts is the connection of the official Viber for business channel (Viber Business Messages) through an aggregator provider (for example, Infobip, iDigital, Twilio) to your store or CRM. Through it you send transactional messages (order confirmation, status, a code) and marketing campaigns with rich content — images, buttons, links. We set up the connection, sender-name registration, templates, binding to order events, reports and unsubscribe. Honestly about the main point: Viber is a paid channel, every message costs money by the provider’s tariffs and the type (service vs promotional), and that is your cost; our price is for the integration, not the messages. The sender name is registered and reviewed — this takes days or weeks and depends on the provider and Viber, not on us; the name or template may be rejected or sent back for revision, which adds time and is outside our control. It reaches only those who have Viber installed and gave consent; “delivered” is not “read”. Promotional campaigns are strictly by consent with an opt-out: non-consented messages are blocked and fined (152-FZ) — you are responsible for the legality of the base and consent. Viber is often set up with an SMS fallback: if a customer has no Viber, the message is sent as an SMS — handy, but each such SMS is billed by the provider’s tariff separately from our price and can noticeably increase the cost. And honestly about the boundary: Viber is a rich channel with images and buttons, popular with part of the CIS audience, but paid and requiring the app installed; for universal reach to any phone SMS is simpler, for free notifications use Telegram or push, for long content use email. The price covers the base integration; complex scenarios and a chatbot are separate. If your audience is not on Viber or SMS is enough, the channel may not pay off — we will honestly say so. Picture this: after an order the customer gets a Viber message with a product photo, the total and a “track” button, instead of a plain line. The base price starts from 30,000 ₽; it depends on the scenarios, the provider and your platform.

• Your customers are on Viber, but there is no official business channel with orders and campaigns.
• Notifications go out as plain text without photos, buttons or branding.
• You send promotional messages by hand and with a spam-block risk.
• There is no binding of messages to the order and no delivery reports.

• Connecting Viber Business Messages through an aggregator provider
• Sender-name registration and review with the provider/Viber
• Transactional messages on events: order, status, code
• Promotional campaigns by consent with rich content (photos, buttons)
• SMS fallback if the customer has no Viber — by agreement
• Delivery reports and unsubscribe (a button/link in the message) with opt-out sync to your CRM
• Highlighting consent and data requirements (152-FZ)
• An honest assessment of whether you need Viber or SMS/messengers are enough

• An official Viber business channel with photos, buttons and branding
• Messages tied to orders, delivery is visible
• Promotional campaigns by consent, with opt-out and within the rules
• It is clear where the tech ends and your base, consent and per-message cost begin

• We clarify the scenarios, the provider and whether an SMS fallback is needed
• We connect the channel, register the name, set up templates and binding
• We test delivery and costs, launch after the name is reviewed

• How much does a Viber message cost?

  The messages themselves are paid — by the provider’s tariffs and the type (service is cheaper than promotional), and that is your ongoing cost, not included in our price. We charge for the integration. If the SMS fallback is on, those messages are billed as SMS separately. We will tell you the exact tariffs for the chosen provider.

• Will the message reach all customers?

  Only those who have Viber installed and gave consent. Those without Viber will not get it (or it goes as an SMS if the fallback is set up). “Delivered” does not mean “read”. So Viber is good where the audience actively uses it; for universal reach SMS is more reliable.

• Can I send promotions to a base?

  Only with consent and an opt-out. Non-consented promotional campaigns are blocked by the provider and break 152-FZ — you are responsible for the legality of the base and consent, we set up the mechanics and point out the requirements. Service messages (order status) and ads are regulated differently — we account for that in the setup.