TikTok Ads

TikTok Ads is the setup and management of advertising on TikTok (In-Feed, Spark Ads, goal-based campaigns) for markets/audiences where the platform is available. The work: assessing the channel's suitability for your audience, analyzing the offer/landing, native video creatives (or working with yours), setting up campaigns, audiences, optimization. Honestly about 'does not suit everyone', this matters: TikTok is effective for certain audiences (predominantly youth, an entertainment-visual context) and formats (short native video). For some B2B/narrow/older audiences or complex products the channel may be ineffective. We honestly assess whether it is your audience and do not sell TikTok 'to everyone'. Honestly about 'native creatives are needed': TikTok is about native, not 'advertising' video; a direct transfer of TV/banner advertising does not work. Advertising requires suitable video creatives (separate work/costs). Honestly about 'advertising ≠ a guarantee of sales/leads/ROI': campaigns bring traffic/engagement, but sales, leads and return depend on the product, offer, price, creatives, landing and market. Advertising increases the chances, does not guarantee revenue. Honestly about 'we do not promise virality': TikTok's organic virality and paid advertising effectiveness are different; virality cannot be guaranteed (algorithms/audience decide). Honestly about 'works while there is a budget': stopping = stopping traffic. Honestly about 'the auction/moderation decides': the cost per impression is determined by the auction; ads go through moderation (may be rejected). Honestly about 'traffic ≠ sales': conversion depends on the landing/offer/product. Honestly about transparency: the ad budget (TikTok) ≠ commission. Honestly about the effect: it sets up and manages TikTok Ads with native creatives where it makes sense, bringing traffic/engagement, but it is not a guarantee of sales/leads/ROI; does not suit every audience; we do not promise virality; works while there is a budget; the auction decides. Honestly about access: a budget, video creatives/materials, a landing, access are needed. An important boundary: this is TikTok Ads; reels/shorts creatives — 320/360/361; Meta Ads — 439; landings — 342. The base price starts from 25,000 ₽ for management (the ad budget and creative production are separate).

• You need advertising on TikTok but have no set up campaigns and native creatives.
• A misconception that TikTok suits any business/audience.
• A misconception that advertising guarantees sales/leads/ROI or virality.
• Transferring 'advertising' TV/banner video to TikTok (does not work; native creatives are needed).

• Assessing TikTok's suitability for your audience (honestly, before launch)
• Analyzing the offer, landing; native video creatives (or working with yours)
• Setting up campaigns (In-Feed/Spark Ads), audiences, optimization
• Management and data-driven optimization
• An honest alternative if the channel is not your audience
• Honest boundaries (does not suit everyone; advertising ≠ a guarantee of sales/leads/ROI; we do not promise virality; native creatives are needed; works while there is a budget; the auction/moderation decides; traffic ≠ sales; budget ≠ commission)
• Documentation and handover
• Review with you

• Set up and managed TikTok Ads with native creatives
• Targeted traffic/engagement where your audience is
• An honest assessment: is it your audience and what depends on creatives/landing/offer
• Honest boundaries (not a guarantee of sales/ROI/virality; works while there is a budget)

• We assess the channel's suitability, analyze the offer/landing
• We make/adapt native creatives, set up campaigns, manage and optimize
• We honestly set boundaries (does not suit everyone, not a guarantee; budget separate) and report

• Will TikTok suit my business?

  Not necessarily, honestly: TikTok is effective for certain audiences (predominantly youth, an entertainment-visual context) and the short native video format. For some B2B/narrow/older audiences or complex products the channel may be ineffective. We will honestly assess whether it is your audience and will not sell TikTok 'to everyone' — if needed, we will propose a suitable channel.

• Do you guarantee sales/leads or that the advertising will go viral?

  No, honestly: campaigns bring traffic/engagement, but sales, leads and ROI depend on the product, offer, price, creatives, landing and market. And virality is determined by algorithms and the audience — it cannot be guaranteed (organic virality and paid advertising are different). We increase the chances with quality but do not promise result/virality.

• Can you launch our usual ad clip on TikTok?

  Usually ineffective, honestly: TikTok is about native, 'non-advertising' video; a direct transfer of a TV/banner clip works poorly. Suitable native creatives for the platform are needed (separate work/costs). We will honestly say if your materials will not fit and propose making native creatives (a link — 320/360).