Trial conversion audit

A trial conversion audit is a one-time expert review of the user's path during the trial up to moving to a paid plan: whether a person gets to value and "gets used to" the product within the trial period, whether it is clear what they will gain and lose after it ends, whether the trial itself is too short or too long, whether upgrade prompts are appropriate and clear (you do not push too early or stay silent until the last day), whether there is extra friction at the payment step, how feature gating is set up and whether a card is required upfront, and whether there are emails and messages leading to payment. Honestly about the main point: this is diagnosis, not design, development or implementation of changes; and it is not a guarantee of a rise in conversion to paid. Trial → paid conversion depends not only on the funnel — also on product value, market fit, price and audience. So the recommendations are reasoned hypotheses to test, not "we will raise conversion by X%". Honestly about data: with access to trial-cohort analytics (who reaches payment, where they drop off) the review is deeper and relies on your numbers; without access it is an expert assessment by walking the scenario — much is visible, but some problems remain unseen without analytics. It is a snapshot in time: the product and the plans change. You get a report with prioritized problems and recommendations; the design, copy and development are done separately or by your team. An important boundary: this is an audit of the trial → paid step specifically, not a full onboarding audit (first activation is a separate service) and not an audit of the pricing page itself — those are adjacent but separate services. If the paid model is not launched yet, there are very few trials, or there are no paying users yet, we will honestly say there is nothing to measure conversion on and the time may not have come. Picture this: instead of "we have trials but few payments" you learn that people reach value only near the end of the period, you do not warn about the upcoming end, and you ask for extra data at the payment step — and you see what to fix first. The base price starts from 16,000 ₽; it depends on the complexity of the product and the pricing model.

• Trials keep coming but only a few move to a paid plan.
• You do not understand at which step you lose users before payment.
• People do not get to feel the value before the trial ends.
• You suspect payment is hidden behind extra steps or data.

• Whether the user reaches value within the trial period
• Clarity of what they gain and lose after it ends
• Trial length and whether a card is required upfront
• Upgrade prompts: appropriateness, timing, clarity
• Friction at the payment step and feature-gating setup
• Emails and messages leading to payment
• Trial-cohort analysis when analytics access is available
• A prioritized report with hypotheses to test

• Clear understanding of what blocks the trial → paid move
• Priorities: what to improve and test first
• A map of problem steps on the trial → paid path
• Understanding where the problem is in the scenario and where in the product, price or audience

• We clarify the product, the plans, the trial model and collect access to the product and analytics
• We walk the trial path and review the cohorts and steps up to payment
• We prepare a report with priorities and hypotheses and review it with you

• Will conversion to paid grow after the audit?

  The audit itself does not raise it. Trial → paid conversion depends not only on the funnel but also on product value, market fit, price and audience. We find the weak spots and give hypotheses, but what will work is verified by tests; growth is possible only after the improvements are implemented and is not guaranteed.

• How is this different from an onboarding audit?

  An onboarding audit is about first activation (whether a new user reaches value at all). This audit is about the next step: moving from the trial to a paid plan. They complement each other, but they are different services.

• Will you rebuild the scenario and write the code?

  No, that is separate work. The audit gives diagnosis and hypotheses: what to improve and why. The design, copy and development are done separately or handled by your team.