Triggered campaigns
We set up triggered automated mailings: emails by events and behavior (abandoned cart, browse, inactivity, order status, etc.) — automatically and on time. Honestly and bluntly upfront: triggers increase relevance and usually convert better than mass mailings, but a trigger ≠ a sale — the result depends on the product, offer, traffic and base. Correct event tracking is needed, otherwise triggers work blindly. Only with consent. Without promises of a fixed conversion and sales.
Triggered campaigns — overview
Triggered campaigns is the design and setup of automatic emails by events/behavior: a trigger map (abandoned cart/browse, inactivity, repeat purchase, order status, actions in the product), scenarios and conditions, copywriting and coding, integration with the event source (site/CRM/product), ESP setup, testing, analytics. The work: trigger map, scenarios, integration, setup, analytics. Honestly about 'a trigger ≠ a sale', this is key: triggered emails arrive at the right moment and usually convert noticeably better than mass ones, but they do not guarantee a sale — the outcome depends on the product, offer, price, traffic and base. 'We set up triggers — there will be X in revenue' = a lie. Honestly about 'correct event tracking is needed', this is critical: triggers rely on behavior data (site/product/CRM events); without correct integration and tracking emails go at the wrong time/to the wrong people or do not go at all. So event integration is half the work. Honestly about 'depends on traffic/event volume': with little traffic triggers give few firings — the effect is limited by volume. Honestly about 'only with consent': triggered marketing emails are for subscribers/clients with consent (transactional are a separate category); not for a cold base. Honestly about 'open rate is distorted': we rely on clicks/actions/revenue. Honestly about 'it does not replace the product/offer': even a perfect abandoned cart will not bring someone back if the price/offer does not suit them. Honestly about the effect: it designs and sets up triggered mailings with event integration, increasing relevance and usually conversion relative to mass ones, but a trigger ≠ a sale; correct tracking is needed; depends on traffic/offer/product; only with consent. Honestly about access: an event source (site/CRM/product) with tracking, an ESP, a base with consent are needed. An important boundary: this is triggered campaigns; welcome/onboarding — 541/542; transactional — 551; promo — 543. The base price starts from 25,000 ₽ for a trigger map/setup (depends on the number of scenarios).
Problems we solve
- No triggered emails — moments are missed (cart/browse/inactivity).
- A misconception that a trigger = a sale (a trigger ≠ a sale).
- No/broken event tracking (emails at the wrong time/to the wrong people or not sent).
- Little traffic (few firings); expecting triggers to replace a weak offer/product.
What's included in the Triggered campaigns service
- A trigger map by events/behavior (cart/browse/inactivity/status, etc.)
- Scenarios and conditions, copywriting and coding of the emails
- Integration with the event source (site/CRM/product), ESP setup
- Testing, analytics (clicks/actions/revenue, accounting for open rate)
- An honest assessment: what depends on triggers/tracking and what on the product/offer/traffic
- Honest boundaries (a trigger ≠ a sale; correct event tracking is needed; depends on traffic/offer; only with consent; open rate is distorted)
- Documentation and handover
- Review with you
What you get
- Set up triggered mailings with event integration
- Increased relevance and usually conversion relative to mass mailings
- An honest assessment: what triggers give and what depends on the product/offer/traffic
- Honest boundaries (a trigger ≠ a sale; tracking is needed; depends on traffic; only with consent)
How the work goes: steps
- We build a trigger map, work out scenarios/conditions
- We integrate the event source, set up in the ESP, test
- We honestly set boundaries (a trigger ≠ a sale; tracking is needed) and analyze by actions/revenue
Why PDV Expert
- Fixed price and timeline — no surprises on the invoice.
- Report and recommendations in plain language — clear without a technical background.
- In touch at every step and answering questions about the result.
FAQ
Do triggers guarantee revenue?
No, honestly: triggered emails arrive on time and usually convert better than mass ones, but a trigger ≠ a sale — the outcome depends on the product, offer, price, traffic and base. 'We set up triggers — there will be X in revenue' is a deception. We honestly increase relevance and conversion relative to mass ones, without guarantees of figures.
What is needed for triggers to work?
Correct event tracking, honestly: triggers rely on behavior data (site/product/CRM events); without correct integration and tracking emails go at the wrong time/to the wrong people or do not go at all. Event integration is half the work. Plus with little traffic there will be few firings — the effect is limited by volume.
Will an abandoned cart definitely bring the buyer back?
Not always, honestly: a trigger reminds and increases the chance of return, but if the person was not satisfied with the price/offer/delivery, an email will not make them buy. Triggers amplify but do not replace the product and offer. We will honestly set up triggers and say if the problem is in the offer/price.
About the provider
The «Triggered campaigns» service is provided by PDV Expert — a team specialising in «Content & acquisition». We work under contract and deliver a written report with recommendations.