vc.ru / Habr / Cossa / RB.ru placements

Placement on vc.ru / Habr / Cossa / RB.ru is the preparation and publication of expert content on specialized business/IT/marketing platforms: choosing the platform and format for the audience, developing a topic with real value, writing the material (an article, case, analysis, guide), formatting, publication (in the company blog/corporate account; paid formats — with a label), working with comments. The work: topic, writing, formatting, publication, discussion moderation. Honestly about 'the anti-advertising culture', this is key and fundamental: the audience and moderation of Habr/vc.ru strongly dislike advertising and self-promotion — openly advertising or 'hidden ad' articles get downvotes, bans and a beating in the comments, which hits reputation. Only real expert value works (useful experience, data, analysis), not hidden selling. We write exactly this way and will honestly say if your goal is 'to advertise the product' that it will sit poorly with the platform. Honestly about 'read-throughs/reach ≠ sales/leads': a good article gives reach, expertise, traffic, trust, but does not equal sales/leads — they depend on the product, offer, funnel. Honestly about 'reaction/reach are not guaranteed': how the material lands (views, upvotes, comments, getting into the top) is decided by the audience and the platform's algorithms; reach/reaction cannot be guaranteed; criticism is also possible. Honestly about 'karma/rating and rules': Habr has karma/rating and strict rules; a violation = sanctions. Honestly about 'paid formats — with a label': ad placements are labeled per the platform's rules/the law; we do not do hidden advertising. Honestly about 'depends on the topic/expertise': a weak or selling topic will not land. Honestly about the effect: it prepares and places expert content on specialized platforms with real value (without hidden advertising), giving reach/expertise/traffic/trust, but this is not a guarantee of leads/sales; reaction/reach are not guaranteed (the audience/moderation decide); the anti-advertising culture; paid — with a label. Honestly about access: real expertise/a topic, materials are needed. An important boundary: this is specialized platforms (PR/content); content marketing/articles — group 296; foreign tech media — 522; PR support — 528. The base price starts from 22,000 ₽ per material/placement (the platform's paid placement is separate).

• You need publications on vc.ru/Habr but the platforms' anti-advertising culture is unclear.
• The temptation of an advertising/hidden-ad article (downvotes, a ban, a beating in the comments, a hit to reputation).
• A misconception that an article's read-throughs/reach = sales/leads.
• Expecting guaranteed reach/getting into the top; a weak/selling topic.

• Choosing the platform and format for the audience (vc.ru/Habr/Cossa/RB.ru)
• Developing a topic with real expert value (without hidden advertising)
• Writing the material (an article/case/analysis/guide), formatting
• Publication (with a label for paid formats), working with comments
• An honest assessment: what depends on the topic/expertise and what on the product/funnel
• Honest boundaries (an anti-advertising culture — value is needed, not hidden advertising; a read-through/reach ≠ a sale/lead; reaction/reach are not guaranteed; rules/karma; paid with a label)
• Documentation and handover
• Review with you

• A prepared and placed expert material on a specialized platform
• Reach, expertise, traffic and trust (without hidden advertising, per the platform's rules)
• An honest assessment: what the publication gives and what depends on the product/offer/funnel
• Honest boundaries (not a guarantee of leads/sales; reaction/reach are not guaranteed; value is needed)

• We choose the platform/format, develop a topic with real value
• We write and format the material without hidden advertising, publish (paid — with a label)
• We honestly set boundaries (value is needed, not advertising; reach not a guarantee) and work with comments

• Can you just advertise the product with an article on Habr/vc?

  No, honestly: these platforms have a strict anti-advertising culture — openly advertising or hidden-ad articles get downvotes, bans and a beating in the comments, which hits reputation. Only real expert value works (experience, data, analysis). If the goal is direct product advertising, we will honestly say it will sit poorly and propose a value format or a paid placement with a label.

• Does an article guarantee reach/getting into the top/leads?

  No, honestly: how the material lands (views, upvotes, the top) is decided by the audience and the platform's algorithms — reach/reaction cannot be guaranteed, criticism is also possible. And read-throughs/reach ≠ sales/leads (depend on the product, offer, funnel). We honestly make a strong expert material and increase the chances, without guarantees.

• Can a paid placement be without an ad label?

  No, honestly: advertising/paid placements are labeled per the platform's rules and the law — hidden advertising violates requirements and, if exposed, hits reputation (and the Habr/vc audience detects it). We make honest placements with correct labeling.