Visual identity guidelines

Visual identity guidelines are a compact, practical document with basic brand design rules: how to use the logo, primary and secondary colors, fonts and their use, base spacing and grids, key graphic elements, examples of correct design. It is a lighter and more accessible alternative to a full brand book (919): it covers 80% of a small/medium business's practical needs without excessive volume. Honestly about the role and volume, this is key: guidelines are the golden mean between 'no rules' and a heavy brand book. They give visual unity in daily work (website, social media, presentations) but do not claim to exhaustively regulate every case. If your brand grows and full regulation for many contractors is needed — that is a brand book (919). We will honestly suggest what level of document you really need rather than sell 'everything to the max'. Honestly about 'work when followed': like any set of rules, guidelines are useful only if followed. The document does not make design unified automatically — application discipline is needed. Honestly about the subjective basis: the rules fix chosen decisions (colors, fonts, style), but the choice itself is design work with a degree of taste and iterations; there is no 'single correct' variant. Honestly about the effect: they ensure recognizable unified design and save time, but visual unity is about perception and trust, not a direct sales guarantee. Honestly about access: brand elements (logo 918, colors 921, fonts 922) — ready or in development — are needed. An important boundary: this is basic guidelines; full brand book — 919; individual elements — 921/922; communication tone — 937. Picture this: instead of 'everyone designs however they want' — simple clear rules by which everything looks consistent. The base price starts from 45,000 ₽ (depends on the volume of rules).

• Design is inconsistent, but a full brand book is excessive.
• No basic rules for colors/fonts/logo.
• Social media, website and presentations look disparate.
• It is unclear what volume of document the brand needs.

• Basic rules for logo, colors, fonts, spacing
• Key graphic elements and examples
• Compact, practical presentation (for daily work)
• An honest assessment: guidelines or a full brand book (919)
• Honest boundaries (work when followed; the basis is subjective)
• Assembly from brand elements (918/921/922)
• Application for website/social/presentations
• Handover and review with you

• Unified recognizable design in daily work
• Sufficient volume without brand-book excess
• Time savings on design
• Honest boundaries (visual unity, not a sales guarantee)

• We assess the needed level (guidelines vs brand book); collect elements
• We prepare compact practical rules and examples
• We hand over and explain application, honestly set boundaries with you

• How are guidelines different from a full brand book?

  Guidelines are a light, practical version: basic rules (logo, colors, fonts, spacing) for daily work, covering most needs of a small/medium business. A full brand book (919) is exhaustive regulation for a growing brand with many contractors. We will honestly suggest what you really need rather than sell maximum volume for its own sake.

• Will guidelines ensure a unified style by themselves?

  No, honestly: like any set of rules, they work only when followed. The document does not make design unified automatically — it must be used and followed. We make guidelines clear and practical so they are actually applied, but discipline is on your side. Without following, even good rules will not help.

• Will this raise sales?

  Directly — no, honestly. Unified visual design raises brand recognition and trust (it looks professional and coherent), but sales depend on the product, prices, marketing. Guidelines are about consistency and perception, an important foundation, but not a direct revenue guarantee. We honestly say this rather than promise sales growth from a rules document.